There are many other things that are broken too. My fancy expensive name-brand digital TV takes a full minute to boot up from a cold start, longer than it took my tube based TV from the 1950s to warm up. Once on, it takes almost a full second to change channels while it rebuffers the stream of the channel being changed to. This prevents quickly flipping through channels to see what is on. As a result I just don't bot…
And this is why I groan when Samsung easily dismisses rumors that Apple is about to enter the TV space. The UX around TVs is horrific right now, and people put up with it because that's how it is. There's enormous room for a dramatic UX improvement and it doesn't seem like the incumbents realize this.
It's not just the UX that's broken for TVs, it's the pricing as well. Apple has strong success stories in pricing as well as UX - witness the original iPhone data plan ($20/mo for unlimited data + 200 texts from one of the top-4 providers? very good) or the iPad (both the device and initial data plan).