Earlier quoted context omitted.
Respectfully, fuck that. Beauty matters the first time you use it, whereas functionality matters every single time. Or, in business terms, beauty has terrible ROI.
Where do you get the idea beauty has terrible ROI? Look at almost any premium product and the premium that is being paid for is in the beauty. Rarely is it in the actual quality of the product.
Even a Rolls Royce is a vehicle (and a damned fine one to boot) before it’s an art piece.