The dollar is insanely strong right now and global Mac prices raised in accordance with that. In places that don’t use USD, prices shot up by tens of percent overnight while the US prices are the same as ever. Japan, for example, got a price increase of about 40% on all items. Unsurprisingly, sales declined.
Yep, and that’s always been an issue with Apple products: they set their prices in USD, then set the foreign price using conversions from around release date (plus taxes obviously). That means if the dollar was very strong at release, the machines get very expensive in foreign currency.
They are just not realizing they are self sabotaging in terms of opportunity costs.
If they adjust prices to purchasing power, with at least 30% profit marge, windows laptops and chromebooks would be having crisis talks right about now.
People would prefer the Apple stuff, but not at that price. Even if you can easily afford it, if you are from a protestant nation, you couldn't live with yourself spending your money so irresponsibly. The value deal isn't there, unless you are using it professionally. But for leisure? No way.