Earlier quoted context omitted.
It's far easier to optimize for profit then theoretical ideals. The issue here isn't that they are optimizing for profit, the issue is that incentives have put that pursuit at odds with the university's core mission (education/community), as opposed to keeping it aligned with it. Pursuit of profit should keep you accountable for the services you provide, not detract from them.
So it's easier to optimize for profit, so what? How can your core mission be education but "you're optimizing for profit?" Either your core mission is education or it isn't. I feel like this is the kind of goal setting miss I see businesses make all the time. They'll be doing be doing some version of the ubiquitous value setting activity, and as ideas are pitched someone will be like "wait, isn't our most basic value…
It's a purely practical constraint. I too would love if organizations were capable of functioning in some other capacity, but in your own words:
> someone will be like "wait, isn't our most basic value to just make money?"
And also according to you:
> Sure
So, the best way to get businesses to act in the interest of others is to tie their profit to those other interests, which is the basic principle of the free market. Want resources? Do something for others such that they voluntarily give theirs to you, I.E. do something of value for your customers.