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U.S. accuses Google of abusing monopoly in ad technology

nytimes.com

161–170 of 266 posts

Re: U.S. accuses Google of abusing monopoly in ad technology

#161

Google 2021 revenue: $258B Meta 2021 revenue: $118B Can someone explain how Google has a monopoly when there are competitors in their league?

I haven't read the complaint yet but I'd be surprised if the Google/Facebook deal over open bidding is not part of it.

https://en.wikipedia.org/wiki/Jedi_Blue

Re: U.S. accuses Google of abusing monopoly in ad technology

#162

I'm guessing the worst case is they are forced to sell off the exchange side of the Ads business, which isn't that much revenue compared to the revenue they make selling ad space. This is probably going to have a lot less effect than what people are assuming it will have. Google and Facebook have never had more competition in the Ad space. Apple and Amazon are building big Ad businesses fast. That's not the problem.…

I agree with your take. Most likely they’ll be forced to divest from the Ads Exchange business which won’t affect them materially.

It would open up some possibilities for actors in that space to shift the balance of (pricing) power a bit, but I’m unsure the impact will be huge. All the big new advertising platforms tend to own their whole stack like you mentioned (Amazon, Apple) and for good reasons.

Re: U.S. accuses Google of abusing monopoly in ad technology

#163

Will likely result in some sum of x millions in fines. This will make zero difference in Google's control over search and anything related. We all seen this movie multiple times and end is always the same..

Not for an antitrust lawsuit. The remedy for antitrust is divestiture; if found guilty and the judge assigns that penalty, Google can't just pay their way out of it; they'd have to shut down / slice off into an independent company (probably) DoubleClick and some other acquisitions. Think less "EU fair practices violations" and more "Ma Bell breakup." The difference is that the EU lacks criminal authority (or jurisdic…

Divestiture was on the table for U.S. v Microsoft but ultimately Microsoft paid a penalty and operated under federal supervision for years afterward.

It's hard to know how big of an impact that had on them. They definitely stagnated and missed huge product opportunities like search, social, and mobile. But it's not clear whether they would have missed those anyway based on their business model and culture at the time.

Re: U.S. accuses Google of abusing monopoly in ad technology

#164
post #15

https://archive.ph/vJYU2 I hope something comes of this, but other than a change in administration, what's new on this in the last decade? Hasn't Google essentially controlled most of online advertising for eons? In fact, perhaps more recently Facebook/Meta has chipped into that market more than how things were 8-10 years ago. I was part of an acquisition that Google made in the ad-tech industry back in 2011 and ther…

In 2017, Lina M. Khan, at the age of 27, published Amazon’s Antitrust Paradox. It said everyone was getting antitrust wrong, and there were other ways giant conglomerates were harming competition. Traditionally, unless the consumer was harmed through short term price fixing, just about anything was allowed to fly. The paper took the legal world by storm, and two years ago, she was nominated, confirmed, and appointed…

I never knew about this, sounds like a breath of fresh air and some hope for the future.

Re: U.S. accuses Google of abusing monopoly in ad technology

#165
post #96

Earlier quoted context omitted.

> Can someone explain how Google has a monopoly when there are competitors in their league? Being a monopoly doesn’t mean you have no competitors - it means you have enough control of the market to artificially affect/set the market price for something (ie that there was not enough competition for efficient pricing).

> it means you have enough control of the market to artificially affect/set the market price for something Does it? Then why isn't every App Store's 30% developer fee a much more obvious monopoly?

> why isn't every App Store's 30% developer fee a much more obvious monopoly?

It is also a monopoly. [1]

[1] https://www.bloomberg.com/news/articles/2022-12-13/will-appl...

Re: U.S. accuses Google of abusing monopoly in ad technology

#166

Earlier quoted context omitted.

Merits of the case decided by who? A bunch of not-lawyers on HN? Do you think the government should step in and not allow any device to bundled with a browser? Why stop at browsers? Why don’t we just force all manufactures to ship every device without an OS?

Windows and Mac scare the user when switching to a non-first party browser. That, at minimum, should be highly illegal. It's wildly anti-competitive when the platform already has home field advantage. System dialogues and prompts continue opening in the platform browser, which further continues to nag the user to switch back. Again, totally unfair. These nags and scares should not be allowed. Competition is what make…

> That, at minimum, should be highly illegal. It's wildly anti-competitive when the platform already has home field advantage.

So should it also be illegal for third party browsers to keep nagging the user that they should be the default? That’s what Netscape did for years and what Chrome does

Re: U.S. accuses Google of abusing monopoly in ad technology

#167
Sounds like a strategic way for Google to exit a business they aren't making much money on without spooking investors with fresh revenue concerns as AI ramps up as a potential replacement.

Not that it will. I'll die before I let AI be used for advertising.

Re: U.S. accuses Google of abusing monopoly in ad technology

#168

I think it’s worth saying for people not too familiar with the space that this is specifically about Display and Video ads on third party websites. The lawsuit is about how Google managed to get in the entire stack (publisher, exchange and (less importantly for the lawsuit) buy side) and (according to the plaintiffs) abused their positions. I’d really encourage people read the lawsuit. It’s long, but most of the repo…

Link to complaint: https://www.justice.gov/opa/press-release/file/1563746/downl...

Re: U.S. accuses Google of abusing monopoly in ad technology

#169
post #84
post #60

Earlier quoted context omitted.

> Lina M. Khan, at the age of 27, published Amazon’s Antitrust Paradox Is this a puff piece? She's just some government employee - she doesn't produce anything. It remains to be seen whether her aggressive interpretation of antitrust law will actually benefit consumers. We can split up Google into 100 companies and then we'll find out that the bales of cash advertising produces are no longer subsidizing the less prof…

You’re summarizing the problem with trusts in capitalism here in your argument. Capitalism works to generate innovation and wealth because there’s competitive forces driving that. No one can compete with gmail and YouTube because they are being subsidized by another business segment. If you get rid of that competition it leads to stagnation

> No one can compete with gmail

This is kind of very obviously not true.

>and YouTube

Lots of companies operating in the video delivery space too.

Re: U.S. accuses Google of abusing monopoly in ad technology

#170
post #53

Earlier quoted context omitted.

[flagged]

[flagged]

This. And god forbid you suggest on HN that it's OK if Google and other tech megacaps are actually run for the collective benefit of their stockholders, which besides current and former employees, includes practically every American with a retirement account, including those not fortunate enough to win the FAANG lottery. Expect downvotes and flags, presumably from those who seriously believe Google should just keep paying people $300k a year indefinitely, despite perceived underperformance.
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