Earlier quoted context omitted.
What makes Rad not a bike company? They don't make high end bikes, but they do design and build their own bikes and run a network of shops. If you go by share of profit from bikes versus other sources I would not be surprised at all if they get more than trek or specialized. Trek/Bontrager and Specialized are notorious in the bike industry for requiring dealers to move accessories if they want to stock bikes. They ma…
Last time I was given one to ride for a month Rad bikes were basically aliexpress bikes with very crude Bafang electronic assistance which is lightyears behind what Shimano, Bosh, Yamaha or Brose provide.
Kia makes cheap cars using less than cutting edge technology, but that doesn't mean that they are any less of a car company than Mercedes.
Sure, they cater to the low end. But, their designs aren't off the shelf (or aliexpress), they have a network of showrooms and shops, and most importantly there primary business is the selling of bicycles.