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Eli Lilly pulls millions in Twitter advertising after fake account debacle

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Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#161

Post by DoesntMatter22 »

system16 wrote: post #125
tablespoon wrote: post #21

Earlier quoted context omitted.

> I think it just helps to be a user of the product and have a deep understanding for it before you make any changes. Elon used twitter a lot, but in pretty unusual fashion (because he's world famous billionaire) so he really didn't understand what's most valuable part and took it for granted. And it also doesn't take a genius to make changes a little slower and more conservatively. For instance, in this case they sh…

> It also doesn't help that there's a Twitter replacement (Mastodon) waiting in the wings As much as I want to see Mastodon succeed, I don't see it ever happening. Its biggest feature (multiple instances) is also the biggest reason most users are never going to use it. It's just too confusing for the end user. Also it's bizarre that the one instance that actually has the potential to gain mainstream interest (mastodo…

Everything about mastadon seems pretty bad in that way. You basically just need to clone how twitter works an go from there

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#164

Post by bpye »

redanddead wrote: post #149
giarc wrote: post #92

Earlier quoted context omitted.

I thought it would use a service similar to this from Canada Post [1]. Obviously would only work for Canada, but I'm sure many other countries have a similar service. People will balk at the in-person side of things, but it would create a safer service if your real identify was verified. For users, not wanting to use their real name, perhaps they could opt into a low tier service with a different badge. I know there…

Woah what is this thing? I've never been prompted to use it though, have you? in which context?

I know (from experience) that HireRight use it for background checks.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#165

Post by plushpuffin »

consumer451 wrote: post #93
petilon wrote: post #79

My guess is Elon Musk will sell Twitter at a loss within a year.

I wonder what the company is worth on the open market, say at this moment.

Somebody on Twitter estimated that based on how much banks are trying to resell their loans for, it’s worth about $8 billion right now.

Disclaimer: I have no idea what this guy is talking about.

https://twitter.com/bamabonds/status/1590801975339540480

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#166

Post by dorkwood »

kmlx wrote: post #156
throwuwu wrote: post #84

> However, the real damage had already been done. By Friday morning, Lilly stock had dropped by more than 5% from the day before. Bad reporting right here. If you look at their stock chart this is far from an unusual movement. In just the last six months they’ve had several drops of 5% and at least one 10% drop. This is more than just bending the meaning of “damage”, long term investors won’t even notice and day trad…

from the same article: > By Friday morning, Lilly stock had dropped by more than 5% from the day before. The Twitter stunt pulled down the stock price of other diabetes drugmakers, including Novo Nordisk and Sanofi. Lilly’s stock has yet to recover and, on Monday morning, remained down more than 4% over the past five days. the funniest part is when you actually follow that stock, you know why it's down, but then you…

I don't follow the stock. What's the real reason it's down?

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#167

Post by ALittleLight »

AlexandrB wrote: post #132
SoftTalker wrote: post #73

Earlier quoted context omitted.

The patients also aren't actually paying for it, so mostly don't care. Insurance, Medicaid, or Medicare is paying.

And insurance companies get that money from thin air? Isn't this "Exhibit A" for why health insurance in the US is unaffordable to many?

I think insurance companies don't actually pay the "sticker price" but negotiate for substantial discounts.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#168

Post by object-a »

throwuwu wrote: post #84

> However, the real damage had already been done. By Friday morning, Lilly stock had dropped by more than 5% from the day before. Bad reporting right here. If you look at their stock chart this is far from an unusual movement. In just the last six months they’ve had several drops of 5% and at least one 10% drop. This is more than just bending the meaning of “damage”, long term investors won’t even notice and day trad…

Companies everywhere are looking for safe way to reduce costs. The 5% drop was likely caused by unrelated market conditions, but the impersonation tweet 1) gives an alternative, more palatable explanation for the drop, and 2) provides cover for a CMO or exec to cut their Twitter spend.

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#169

Post by fragmede »

dorkwood wrote: post #166
kmlx wrote: post #156

Earlier quoted context omitted.

from the same article: > By Friday morning, Lilly stock had dropped by more than 5% from the day before. The Twitter stunt pulled down the stock price of other diabetes drugmakers, including Novo Nordisk and Sanofi. Lilly’s stock has yet to recover and, on Monday morning, remained down more than 4% over the past five days. the funniest part is when you actually follow that stock, you know why it's down, but then you…

I don't follow the stock. What's the real reason it's down?

> Eli Lilly is down 5% because the market for their most profitable drug, a $125k/yr mAb IL-17 inhibitor, fell 5%. This is why Novartis, their major competitor with Cosentyx, is also down the same amount

> Not everything is about Twitter!

https://twitter.com/quantian1/status/1591149510168039426

Re: Eli Lilly pulls millions in Twitter advertising after fake account debacle

#170

Post by blackoil »

partiallypro wrote: post #66
scotty79 wrote: post #7

It's super funny that identity verification of authors of things published was basically more than half of the value twitter provided to its users, both readers and writers and the first thing Elon did was to destroy it. Just to replace it with what he calls "payment verified", which basically means you have 8$ and means to send it to twitter. Which apparently is worth less than nothing. It kind of reminds me how a w…

Unverified accounts provide most of the good content on Twitter, so I think you're wrong there. What should have happened is you do have an $8 (I think $8 is too much, but alas) verification, but you simply make the badge different. Some people say that defeats the purpose, but it doesn't. You then know you are talking to someone with a vested interest, and since credit cards are now linked to the account you can do…

Blue tick was something that was seen as authority and was coveted, Musk wouldn't have got one tenth of people to subscribe for golden tick.
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