Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them
At least Android can't stop you from installing ad blockers.
Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
161–170 of 174 posts
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#162Sounds like they're copying google with their desire to get rid of cookies / FLOC etc. Strong privacy stance on privacy for others (and in media)...but very quiet on 1st party inhouse ability to connect the dots. I have a hard time seeing how this doesn't end in anti-trust tears for both of them
> I have a hard time seeing how this doesn't end in anti-trust tears for both of them In Apple’s case, I hope antitrust action comes before they stray too far and whilst their interests are still aligned with mine. I don’t want them to make any money from advertising, because then they have a conflict of interest and their pro-privacy arguments fall flat. (Google is too far down that path for me to trust them in the…
Microsoft primarily makes money selling software, too. Despite that they're really tracking happy. You'd think selling stuff incentivized less malicious conduct, but...
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#163Earlier quoted context omitted.
I am able to use Firefox Focus to block ads in Safari on iOS. I’ve not had an Android for a while. What additional ad blocking features would I have on Android these days?
I would guess that the argument is that, on Android, you always have the option of rooting your phone or installing an alternative OS. So Google is a bit more limited than Apple is in how hard they can clamp down. Personally, I don't know that that's true. It may be easier for Apple to do it because the ecosystem is more vertically integrated. But that's a coordination problem, not a technical one. I don't think ther…
I am also weary of giving "random" third parties access to my browsing. I think that my least bad option on iOS is Mullvad, with all blocking turned on. But the bad part there is no browser integration to whitelist sites.
I wonder if it would be possible for Mullvad to present their system as an ad-blocker to Safari, if you are running Mullvad VPN.
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#164Earlier quoted context omitted.
I am able to use Firefox Focus to block ads in Safari on iOS. I’ve not had an Android for a while. What additional ad blocking features would I have on Android these days?
> I am able to use Firefox Focus to block ads in Safari on iOS You think you are able to, but you just got lucky so far. Focus code is very buggy and work for only a few sites. It's very hard to contribute fixes, so I expect it to stagnate even more. And since the sites we, the tech elite, read are similar to the ones the few maintainers do, those will be well served while all the rest of the internet will not see an…
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#165Earlier quoted context omitted.
It’s been explicitly stated many times. It’s why Ive left. They are a “services” company now.
I haven't left yet but it's looking bad. They are nearly out of room to grab more market share, and can't continue growing that way, so one of the few ones left to expand is ad revenue or to purchase other companies, and Apple doesn't really seem big on polluting their brand "Apple" with "lesser" companies.
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#166We sell you super expensive product, charge everyone 30% tax for anything you buy on it, put health monitoring devices on you (that you pay for), have directly your credit cards in the wallet (including custom one from us) and in the end capture more data that any other ads giant now. And we’ll use that for ads. But it’s fine. It’s locally so it’s fine and you are not a product. All because we convinced people using…
> Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices directly, Bloomberg reports. The expansion would include bringing ads to more of Apple's own apps on iPhones and iPads, including Apple Maps. I smile remembering "if you don't pay you're the product" which apple lovers lobbied looking at G users, hinting they payment for extra margins will save them fro…
TVs are the same. Pay a pretty penny for a high end TV, hello, we'll still stuff this thing full of ads and tracking cookies.
I really, really wish companies would stop asking themselves "Why not both?"
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#167Earlier quoted context omitted.
Putting aside the walled garden of iMessage, what’s so special about iPhones that you can’t do with any other expensive smartphone? The average person is just checking email, taking pictures of their food, reading garbage news sites, and watching mindless fad videos.
It doesn’t suck. That’s basically the reason me and every iPhone owner I know buy one.
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#168Earlier quoted context omitted.
It wasn’t been explicitly stated anywhere by anyone who matters
It was a core slide of the Leadership retreat several years back. Its been referenced several times. Hardware arrow goes down services arrow goes up.
You’re right on all the numbers stuff
Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#169Re: Apple is building an ad empire as its iPhone privacy crackdown weakens rivals
#170Earlier quoted context omitted.
The anti-trust is a bit of an odd one. A few possibilities - do Google and Apple wind up controlling the online ad market? Or - does the ad market shrink because Apple exploits it less? (Killing an industry isn’t anti-competitive per se) Another angle is that captive audiences will be steered to other Google or Apple products. But debatably this only becomes anti-trust worthy when Google and Apple will start to buy m…
>Killing an industry isn’t anti-competitive per se Using your dominance in one market (computers/phones) to muscle into another (ads) is about as anti-competitive as you can get.
Otherwise Facebook using its social media site to take over ads from Google would be anti competitive. Or Google taking over with AdSense by using its search engine. Or TV/cable stations taking over from newspapers or radio.
None of this is anti-competitive. They’re different markets that change as the underlying communication medium changes.
And it’s not like ads are somehow killed by Apple. It’s the surveillance based customized ads that have been made less common as customers can deny their use (or approve them!). Ads existed for a century without that level of surveillance.