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There are lightning protectors that will absorb a direct lightning strike. Most antennas on hilltops and tall buildings have them. They take lightning strikes routinely. Here's some ARRL material on lightning protection.[1] It's not difficult, but it's not miniature. A classic design was a soup-can sized device with a coax connector on each end and a hulking big ground connection on the can. Inside was a spark gap wi…
Well, Howdy! I'm a licensed radio amateur since 1996, I've spent about 20 years working in the cellular/telecom/two way radio industry, and I've done Motorola R56 inspections (as well as other proprietary grounding standards). I respectfully disagree, a direct lightning strike almost certainly will take out gear at a cell site, even when properly grounded. Similarly a direct strike to telco cable will certainly fuse…
Data cables aren't usually up that high, fortunately. Power cables, though, are. In some areas high tension towers carry a ground wire between the peaks of the towers for lightning protection. It's impressive to see those systems take repeated direct hits without the lights even flickering. I've seen that in Florida.
Worst case is probably is an AM broadcast station where the tower is isolated from the ground at the base. WSM in Nashville TN is like that. They had a pipe ground vaporized and windows blown out in a lightning strike in December 2019. They lost the tower lighting and some transmission components were damaged, but they apparently stayed on the air.
The Empire State Building takes about 25 lightning hits a year. I wonder what their lightning protection looks like.