Earlier quoted context omitted.
DigitalOcean’s strategy with evergreen technical content was to duplicate Linode’s strategy with evergreen technical content wholesale , down to individual articles. Linode Library, including a complete custom CMS and community engagement strategy to pay Linode users to help generate evergreen, was in place and driving conversions long before DigitalOcean was founded. They cribbed just about everything substantive fr…
I’m not debating anything you’ve argued (I don’t know enough to know one way or another, except I will say that as an end-user, I remember liking DO’s documentation more in 2011 than Linode’s, but that doesnr mean the content is wasn’t still largely copied), but didn’t Slicehost (RIP) innovate the whole docs/tutorials as a sales funnel thing? I’m sure DO took a lot of inspiration from Linode, but it always seemed lik…
I miss them too. They were respectful competitors and I know they were generally liked by competitors. There’s just a fine line between getting the idea for a funnel and copying its entire execution down to subscribing to RSS. I think there was mutual respect between both companies on that. With DO, not so much.
To be clear, it’s not Apple vs Google here, it’s the idea of DO coming out of the gate with that execution being a stroke of genius. They had (thanks for the reminder) multiple precedences and actively copied from at least one.