Spotify has played this perfectly. First they spent $100m on a very controversial figure, just to get an exclusive contract. When he acted controversially they stood up for him, making plenty of people mad and getting others to disassociate themselves from Spotify (Young, Mitchell). Wouldn’t surprise me if they were having some quiet issues with sponsors/ads. Now they seem to be removing episodes, but reportedly not…
Every platform is eventually going to have to deal with this. The correct move is to be a free speech maximalist (in either political direction) until laws are broken. You can also make rules against directed harassment and threats. Tell the detractors that "it could just as easily be your side being silenced", because that's the honest truth. People will complain, but only the fringes will leave.
It’s much easier. You don’t need to be a free speech maximalist _on your platform_. Trying to tie up the whole podcast market under your umbrella is what caused this.
If Rogan was still doing things himself with a standard podcast RSS feed her could still be heard without issue. Spotify listeners could listen without issue. Spotify wouldn’t be getting dragged in the media.
This is 100% Spotify’s fault for trying to control someone controversial and was 100% foreseeable.
> Every platform is eventually going to have to deal with this
I agree. It’s part and parcel of being a platform. You know what’s better than platforms _allowing_ people to say what they want?
What we had before Spotify (etc.) tried to take over: the open world of podcasting.