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Google Joins Apple to Opt-out of Mobile Advertising IDs

thebigtech.substack.com

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Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#161
post #158

Earlier quoted context omitted.

My stock camera app pings FB on startup because of this. Fortunately it can be blocked on Android.

How do I block this on Android?

You can do things that range from cutting off data access to the app to installing Blokada and cutting off access via DNS.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#162
post #96

Earlier quoted context omitted.

I wonder how big the hit is from paid app installs via facebook ads. This is a much bigger market than a lot of people understand, and it's nontrivial to track conversions unless you have that mobile app ID.

It'll hurt attribution but if Facebook can't do it then nobody can, so overall spend might not change significantly.

Apple can do it: https://searchads.apple.com/

Some would say this is the entire point of Apple blocking cross-app tracking.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#163
post #158

Earlier quoted context omitted.

My stock camera app pings FB on startup because of this. Fortunately it can be blocked on Android.

How do I block this on Android?

AFAIK in vanilla Android you have to use VPN if you want to block access to certain domain for all the apps.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#164
post #122

Earlier quoted context omitted.

Wait, what?

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

As someone who does not build mobile apps, none of that was clear from the earlier comment. I appreciate the additional explanation - I wonder if there's a way to find out which apps include this so I can avoid them...

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#165
post #122

Earlier quoted context omitted.

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

As someone who does not build mobile apps, none of that was clear from the earlier comment. I appreciate the additional explanation - I wonder if there's a way to find out which apps include this so I can avoid them...

You should probably avoid any closed source software that isn't community maintained just like on the desktop.

Unfortunately Apple and Google work extremely hard to make this somewhere between difficult and impossible.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#166
post #92

10+ year adtech veteran here. This article is nonsense, written by someone without any industry experience. Facebook has billions of users on several different apps. And people log into these apps to use them. FB, Instagram, Whatsapp. Cross-app tracking is not a big deal, they already know who you are. The big hits are going to be a reduction in data collected by other apps fed to Facebook, and in measurement and att…

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

But with the recent change to iOS 14.5 (and Android 12), those apps can't report to Facebook that they're being used by the same user (unless the user opts-in). Right?

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#167
post #92

Earlier quoted context omitted.

A lot of people forget that Facebook ends up on your iphone via dylibs included in almost every other app.

Is this the app-equivalent of the Facebook pixel?

worse, it allows them to run arbitrary code in a lot of apps.

Do not install apps, unless absolutely necessary.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#168
post #158

Earlier quoted context omitted.

How do I block this on Android?

You can do things that range from cutting off data access to the app to installing Blokada and cutting off access via DNS.

NetGuard is another option for DNS filtering.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#169

I stopped reading when I counted ten grammatical errors and colloquialisms. Not coincidentally, the article is empty of content.

Ad driven journalism is not great for readers. Lots of clickbait, very little substance, baseless conclusions, hand wavy numbers, etc. But it made the frontpage of HN so I guess their SEO is spot on. As others are pointing out, people sign in to Facebook apps. As soon as they do, that apple & google device ID are kind of redundant. The only place where these ids are useful is when users use other application to acces…

I don't think users take much issue with services collecting data that they feed directly into the system. I find it hard to believe anyone would not expect Facebook to be aware of what their users are doing within Facebook's walls. Personally, I'm very aware of this, and keep this in mind when choosing what data I feed any given service.

The issue has always been that Facebook is tracking you on non-Facebook websites and apps, even if you don't have a Facebook account. From a user's perspective, they never told Facebook what products they were looking at on Etsy, so Facebook collecting that data feels like a violation of their privacy. Things like GDPR and Apple's new IDFA policy do neuter this considerably.

Re: Google Joins Apple to Opt-out of Mobile Advertising IDs

#170
post #122

Earlier quoted context omitted.

Wait, what?

Sorry, I'm not sure what part of that wasn't clear. Facebook ships useful libraries to app developers as binaries and they use that to get code on everyone's phone in order to add to their data collection apparatus. I'm pretty sure they're not the only ones who do that either. It's a pretty effective method to get around app sandboxes.

That's fucking infuriating.
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