Google’s new popup will further weaken Facebook’s advertisement business

Post by qualudeheart » Mon, May 31, 2021, 11:56 PM UTC

tachyonbeam wrote: post #126

mrweasel wrote: post #12

Earlier quoted context omitted.

With the exception of people who travel a lot, I really don't see why location, beyond what users enter into Facebook themself, would be particular useful. That seems to be the theme with Facebook, they collect a ton of information that isn't obviously useful. So what do Facebook know that the rest of us don't? Because the engineers at Facebook aren't stupid, they must have a reason for collecting all this stuff. Per…

> Facebook aren't stupid, they must have a reason for collecting all this stuff. Perhaps it's just in case they might find a use case some day? The most obvious use, I would think, is to train machine learning model. Not necessarily neural networks, it could be much simpler models. Even if you don't need the data now, it can be useful to store it for later use. Maybe at some point in the future a new model will be ab…

Post by pm90 » Tue, Jun 01, 2021, 12:02 AM UTC

cardosof wrote: post #60

While I'm sure personalization increases ad efficiency metrics to some degree, I'm curious to see how all this will actually "hurt" FB, either by making their ads worse in terms of CPA/CPC/etc or in advertisers pouring less money into FB and more money into other DSPs/inventories. As anything marketing, it's not that straightforward, really, and advertisers may very well keep running ads on FB despite all those chang…

Post by lima » Tue, Jun 01, 2021, 12:20 AM UTC

tpmx wrote: post #80

lima wrote: post #70

Earlier quoted context omitted.

Google has a reputation for good internal controls (that Facebook was lacking at the time).

Going slightly tangential: It seems like there are a lot more political activists working at Google. It also seems likely that this will backfire in a spectacular way at some point. The risk here is politically strategic data leaks of individual user data - not Cambridge Analytica-like situations. Could be blackmail material on a few key people, or perhaps a giant data leak on millions of people from the "enemy side"…

Post by jeffbee » Tue, Jun 01, 2021, 12:26 AM UTC

prepend wrote: post #66

esrauch wrote: post #55

Earlier quoted context omitted.

There's several reasons why everyone wants you to install the app, some of which aren't sketchy.

I get pop ups from sites all the time asking me to try their site, every darn time I visit. Mai it stuff like Reddit, Imgur, most news sites. I’ve tried the apps and they’re worse. I’m not sure there’s any explanation other than more ad/data revenue. Are there apps that give superior experience than web sites nowadays? Even not accounting for privacy, the apps are generally just shittier with less functionality. I us…

Post by scoopertrooper » Tue, Jun 01, 2021, 12:49 AM UTC

1vuio0pswjnm7 wrote: post #155

alsetmusic wrote: post #146

Earlier quoted context omitted.

> Are there apps that give superior experience than web sites nowadays? The IMDB app is far better (to me) than the dumpster-fire that has become their website. Other than that, I agree with the sentiment that most apps for websites are not worthwhile to install.

It is not necessarily a dumpster fire if one uses something else besides a popular graphical web browser to make the HTTP request and view the text. The "modern" web browser is complicit in creating the dumpster fire. Web developers can provide the inflammable materials, but a "modern" browser that by default auto-loads resources and runs Javascript is required to ignite it. There is no fire unless the right (=wrong)…