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TransferWise changes name to Wise

wise.com

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Re: TransferWise changes name to Wise

#161

Post by DangerousPie »

jsnell wrote: post #8

This feels like an incredibly ill-advised rebrand. Everyone I know of who uses TransferWise uses it rarely, like once per year. They won't be slowly eased into the new name. They'll try using the service again for the first time in a while, and everything will have changed to look like a phishing scam. And this is a service where that trust is critical, since the interaction model of the service is so odd. I'm transf…

I'm sure they will keep transferwise.com and have a big announcement on there showing to tell people about the new name. I don't think that will look too suspicious. Sure, it might give you a moment's pause, but it will be pretty clear that it's legit. Plus, I'm guessing they will send an email or two about it as well.

Re: TransferWise changes name to Wise

#162

Post by porker »

scrollaway wrote: post #147
colincooke wrote: post #12

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

Prediction: zero negative will come out of the name change or redesign, and three years from now they'll be bigger than ever. I'm long on them and they haven't even IPO'd yet. Can't wait for them, and Stripe. Seriously, have you ever seen a rebrand negatively affect a product? Rebrands have to be thought about retrospectively: you need to think whether it would make sense to go from the new to the old. Number26 for e…

> Seriously, have you ever seen a rebrand negatively affect a product?

The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did. They went from a clearly defined value proposition in the name to a nothing-word. For software that was installed on desktops, so the name and icon changed.

n=1 but I still have to stop and think which app I want to open for a realtime whiteboard.

Re: TransferWise changes name to Wise

#163

Post by DangerousPie »

arthurcolle wrote: post #50

The logo is very bad. Different angles for different letters? It's comically bad. (is it flatter S supposed to remind you of bank wire s) ? Also, top Google search is this: https://www.wise.us/ Unbelievably bad rebrand, shockingly so Naming collisions is such an ugly state of affairs

Well the top Google result may obviously change once their site becomes more established.

The name collision isn't great, but then again Transferwise was already somewhat of a collision with the other Wise anyway.

Re: TransferWise changes name to Wise

#164

Post by danlugo92 »

virgilp wrote: post #106
colincooke wrote: post #12

I love transferwise, depend on it often. I don't get the rebrand, their old name was descriptive, easy to google, and from all perspectives really good. The rebrand won't change me using it, but I really can't see the positive in this.

> The rebrand won't change me using it, but I really can't see the positive in this. Anecdotal but I was somewhat reluctant to consider them as a "bank" due to their name (seemed like a service geared towards money transfer). The rebrand is not done for the existing customers, but for more easily capturing new ones.

Please keep in mind they are very trigger happy when blocking accounts.

Re: TransferWise changes name to Wise

#165

Post by danlugo92 »

emp_ wrote: post #91

Great Timing! USERS BEWARE, my story I used the service for two years and just had the most surreal disastrous experience since the year flipped. I religiously send a the same (about 5k USD) to my home country every month so I can pay my mortgage and other bills I left when moved to NA. 2021 arrives, I start a transfer on January 27, days pass, nothing. I contact support 10 days later (of something that in the past 2…

For anyone reading: use normal banks, dont use these EMIs they are very very trigger happy and won't think twice about blocking your money.

Re: TransferWise changes name to Wise

#166

Post by KptMarchewa »

nly wrote: post #126
pmfgpmfg wrote: post #64

Earlier quoted context omitted.

I used to use TW for rent as well, the fees crept up over the years, and I realized that Revolut is the way to go here. TW has become uncompetitive

Unless I'm mistaken TransferWise provide Revolut with forex on the backend, so enjoy it while it lasts

You are.

Re: TransferWise changes name to Wise

#167

Post by ranguna »

nickpp wrote: post #139
nly wrote: post #137

Earlier quoted context omitted.

Taxes in the tech hotspots in the US aren't a whole lot lower than e.g. London though. The simple fast is the salaries are just higher

Maybe, but those taxes would be much higher if they'd have to pay for all that "free" stuff the OP was dreaming about.

Well, then don't wake me up.

I know it's hard to imagine this if you've never experienced it, but be a little tolerable to the parts of the world where this happens, including where I'm leaving in right now

Re: TransferWise changes name to Wise

#168

Post by drukenemo »

ranguna wrote: post #158
drukenemo wrote: post #120

Earlier quoted context omitted.

It’s indeed a hard point to get across when you’ve been indoctrinated (we all are about something) that leaving it to the government is a better option. For example, people in Europe obsess about retirement plans, but rarely consider the possibility for creating their own private future financial plan.

Because some people just can't. It's nice and easy when we are closed in our tech bubble, but it's not so good for everyone else. I'll gladly pay my taxes knowing that the current retired people that didn't have the possibility to save up, can survive today. Also hoping that happens to me in case a horrible thing happens to my financial situation.

It’s not an all or nothing question, I just highlighted where the thinking tends to go towards here in Europe. Not saying eliminate retirement plans, but also take into account your financial future if you can. Have that as a goal.
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