Earlier quoted context omitted.
> Something like AMP? This is literally AMP [1]. The feature was launched as AMP Stories, which has now been rebranded to Web Stories. They are throwing everything at the wall to increase the use of AMP. [1] https://amp.dev/about/stories/
This seems to be more focused on the distribution. The screenshot makes it seem like it'll be shown on Chrome's new tab page. So in some sense it is closer to Snapchat stories. It's basically stories in Chrome?
Yes, the point of AMP is for Google to control content distribution on the web, and they entice you to give up control over your content by offering you exposure, for now, just like they did with the Top Stories carousel in Google Search.
The irony of Top Stories is that it forced publishers to use AMP in order to regain the search results placement they already had, before Google took it away by pushing down search results to make room for the new carousel that featured AMP pages.