Yes, thank you for this opinion piece. I do believe however that we non-Americans are also to blame. We consume American media like there's no tomorrow and don't support our local media even barely enough.
The great advantage America has for spreading their culture is its single official language. It's able to echo within the country, gain a large following and then spread outside of its borders. Europe has done nothing like that.
Ever since the European Union was made, there has been no successful attempt to find a common language in order to unify the countries lingually. It's not a surprise due to the divisive history, but I strongly believe that Esperanto could've been that language. Of course, it's too late now and English (especially American English) has become the virtual lingua franca, but that means Europe (and other countries) should learn from the U.S.
What the U.S has is practically a large propaganda machine that blasts its views across the world. The entertainment industry (film, music, news) is large and the major window into American life. It's available everywhere at either no cost or when the demand is large, at a premium.
I'd say other countries should:
- subsidize their entertainment industry heavily
- expand their education to provide world-wide
- do away with geo-blocking and exclusivity
- have free national programs to help learn their language from anywhere in the world
and last, but definitely most importantly: educate their populace to think logically and to broaden their horizons to think out of the box.
Culture, tradition and language are in a product in today's capitalistic world. If you do not make your product attractive, appealing, and available, people will not buy it. The U.S has understood that and are doing a mighty fine job at exporting it.