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Apple to delay privacy change threatening Facebook, mobile ad market

mobile.reuters.com

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Re: Apple to delay privacy change threatening Facebook, mobile ad market

#161

Post by GekkePrutser »

ape4 wrote: post #96
AnonHP wrote: post #6

(Re-posting on this thread) What a bummer! As an iOS user, I was eagerly looking forward to this feature, wanting to tell others about it and how the upgrade to iOS 14 would be worth it just to clearly expose apps that want to track users. I already have ad tracking limited in my settings (Settings->Privacy->Limit Ad Tracking), but that was something I had to explicitly turn on, and there’s no notice on which apps us…

What about using Facebook in a browser like Firefox (not the app).

That's much worse because other visits can be tracked as well through to fingerprinting. The app (at least on iOS) is actually more controlled due to measures like these.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#162

Post by dialtone »

ocdtrekkie wrote: post #109
dialtone wrote: post #90

Earlier quoted context omitted.

This would have been true for this change as well, clearly if Apple chose a different path means that it's not as clear cut as you imply here. And yeah contextual and stuff is nice but will simply not drive the same revenue for publishers.

This isn't true, targeted advertising only gets publishers about 4% more revenue, despite adtech's claims it's over 50%. And when adtech is banned, revenues will stabilize around remaining activity.

You deliberately choose to ignore all of the studies that disagree with you except the one that you agree with that has very obvious flaws. Here's a summary of the literature[1]. Personalized ads have become popular because they perform better for the buyer, and that makes buyers willing to pay more to show them to their customers. Buyer goals align with conversions. The history of advertising online started with contextual, there is zero evidence to support the claim that revenue will only drop 4% when any company submitting bids for contextual vs personalized ads can show you that the CPMs they are willing to pay can easily be 2-3x if not even higher for high worth users.

[1]: https://docs.google.com/presentation/d/1juu6UBguR7ru1Rhfyor9...

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#163

Post by WoefullyInept »

I cringe reading the deluded opinions from people in this thread that clearly do not understand the impact on the app ecosystem, let alone how ad tech works.

I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing about 5g.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#165

Post by dogma1138 »

agency wrote: post #155
lilyball wrote: post #138

Earlier quoted context omitted.

I don't see "Location-Based Apple Ads" on my iPhone running iOS 14.

It's there for me on iOS 13.7: https://imgur.com/gJyId5P It was on by default - I toggled it off.

It is off by default.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#166

Post by _qulr »

GekkePrutser wrote: post #158
_qulr wrote: post #154

Here's the technical detail that everyone seems to be missing: IDFA is an Apple API. https://developer.apple.com/documentation/adsupport/asidenti... "The advertisingIdentifier is an alphanumeric string unique to each device, that you only use for advertising." Apple created an API for advertisers that gives them a unique identifier, specifically for the purpose of tracking users. This has been available since iOS 6,…

They made it all they could control it. Before this the advertisers were sneaking out other data like the Mac address etc. The advertiser I'd had always been opt in so it was progress for privacy.

> They made it all they could control it.

Didn't seem to work.

> The advertiser I'd had always been opt in so it was progress for privacy.

It's opt out: https://support.apple.com/en-us/HT202074

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#167

Post by Despegar »

lilyball wrote: post #137
librish wrote: post #7

One thing that removes a lot of credibility from Apple's "for the good of the user" communication on this is that they broke out the personalization for their own ad network as an option, put it in a different location, and made it opt-out instead of opt-in. https://www.forbes.com/sites/johnkoetsier/2020/08/07/apple-a...

It looks like Apple's advertising targeting isn't using the same info that they're trying to withhold from third parties though. I actually have it off on my device so I can't see what the "View Ad Targeting Information" says (if I turn it back on, it says I have to wait 24 hours before it has the info to show me), but from the description it does show, it sounds like the ad target uses "account information and inter…

Yes that's correct. Apple is basically reducing the fidelity of the rest of the ad ecosystem to the level they're already at themselves.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#168

Post by Yetanfou »

njitram wrote: post #56
ocdtrekkie wrote: post #4

This is unfortunate. Adtech is a cancer. We don't need to give it time to adapt, we need to shut it down.

Ads will definitely not disappear, only the tracking aspect. It will be more contextual ads probably, related to what page your are looking at, less related to you as an individual.

Ads have effectively disappeared for a number of years now for those who use a sensible approach to ad blocking (i.e. a combination of ingress blocking, DNS blacklists and browser-based blocking). This could change if content providers start using different approaches to ad insertion - e.g. video ads merged into the original content, ads as part of original page content - but even those avenues will be neutered within not too long. It probably makes sense for ad purveyors to not fret too much over ad blocking users since these users often react negatively to advertising and as such are better left alone.

Re: Apple to delay privacy change threatening Facebook, mobile ad market

#169

Post by curiousllama »

WoefullyInept wrote: post #163

I cringe reading the deluded opinions from people in this thread that clearly do not understand the impact on the app ecosystem, let alone how ad tech works. I'd liken it to reading a post on mumsnet.com with 100+ middle aged women arguing about 5g.

Would you care to describe the misunderstanding?
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