Earlier quoted context omitted.
They can, or they cannot. The media lying about the effectiveness of masks for several weeks was “right” in that it probably allowed hospitals to refresh their stockpiles before mass panic buying set in. But it was a lie nonetheless. Same with the “coronavirus is a virus, Purell is useless because it is antibacterial” meme. The media is burning its credibility in favor of noble lies — but at the end, will it be worth…
Yes, of course it's worth it. The media's credibility isn't a finite resource. It ebbs and flows like everything else in this world. Nothing is as binary as you see it.
If what you say is true we should have seen trust in the media go up and down a lot over time. In fact it's really only gone down, with one exception - in the USA after Trump got elected trust in the media went up amongst Democrats only. Presumably because they realised the media was completely partisan and in their "tribe". Trust amongst Republicans, which like Democrats had been falling for a long time, completely collapsed at that point.
In most parts of the world it's just been one downward slide.
In these events I don't think the media deserve the blame though. They're not helping but they're not pushing a pre-determined agenda, I think. The evidence that we're in the grip of mass hysteria and not a deadly pandemic is growing enormously every day, and much of that evidence actually is being surfaced in newspaper reports. It's just not affecting the overall narrative yet.