13. Acknowledge that objectivity may be impossible but fairness never is. The worst problem with journalism today, encapsulated in a single sentence.
Personally, I think a bigger journalistic sin is: > Assume there is at least one other side or version to every story. A journalist should check whether there is another side that they missed. However, there sometimes isn't. Sometimes the other side is simply flat-out wrong. More often, the "other side" is maliciously wrong. This journalistic assumption that there are always multiple sides that are on equal footing n…
For instance, they keep reporting the results of dodgy scientific studies as if it's the unquestionable truth. Their evaluation of "is it true" is nothing fancier than "does the person telling me this have a PhD from a university I've heard of". Then more studies that come out and contradict the first set, and they get reported in the same way. Pretty soon people figure out that these stories can't all be right.
If journalists insist on interpreting the news to try and give context, which they don't have to do, then they should be far more skeptical than they really are, and give far more time to people who disagree with any given idea of view. That would pretty quickly put a stop to things like this:
http://kill-or-cure.herokuapp.com/
NB: this site tries to make the Daily Mail look stupid because some objects are classified as both cures and causes cancer. But if you check the stories, they're all reporting on actual scientific results. The problem is the underlying medical science isn't reliable enough to determine truth.