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So You Think You Want to Open a Brewery (2014)

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Re: So You Think You Want to Open a Brewery (2014)

#161

Post by munificent »

microtherion wrote: post #121
munificent wrote: post #32

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

> A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Absolutely! I'm seeing the same thing in chocolate, where people chase cocoa %ages, and spicy food, where people brag about how many Scovi…

Oh, those are great examples too. And, again, you see it happening clearly because they managed to conjure up some weird-ass numeric score for it.

Re: So You Think You Want to Open a Brewery (2014)

#162

Post by hencq »

davidw wrote: post #72
walrus01 wrote: post #35

Earlier quoted context omitted.

As an enthusiastic road cyclist I don't think there has ever been a time in modern history when the cohort of people who ride 10,000km+ a year for general conditioning/cardio/training, and spend $2,000+ on road bikes, wasn't gender ratio skewed by at least 85:15 towards men. It is kind of unfortunate because there should really be nothing gender specific about cycling.

Something I saw road biking in Italy vs in the US is that there is a vastly bigger 'casual' set of people doing it in Italy. It seems like that's less prevalent in the US; you're either really into it or not much at all. It seems like this happens, sometimes in the US... for years beer in the US wasn't that great, and then there was this craft beer explosion, whereas in, say, Austria where I lived for a while, they a…

That's one of the first things I noticed when I moved to the US. Not sure if it's specific to the US or maybe just the Bay Area or even just a sign of the times, but it seems like it's impossible for people to "kind of like" something. They immediately have to be really into something, be it beer, cycling, photography, to the point where it becomes their entire identity. It doesn't bother me too much. I'm still happy just enjoying craft beers without memorizing different hop strains, but it's definitely a little odd.

Re: So You Think You Want to Open a Brewery (2014)

#163

Post by whatshisface »

munificent wrote: post #32

I live in Seattle where the IPA thing is just out of hand. My uncharitable pet theory is this: A certain class of men (sometimes women, but it's almost always men) get interested in something and then desire to make it part of their identity. That in turn means they want to convey that they are more into it than other people. Their passion expresses itself as competition. Most people that aren't really into beer don'…

Is competition and quantitative thinking exclusive to one gender?

Re: So You Think You Want to Open a Brewery (2014)

#164

Post by blhack »

nostromo wrote: post #123
FernandoTN wrote: post #24

Running a brewery ends up being more about running a business than actually brewing... Every corp ends up being much more intensive in the administrative side once the process or product has been standardized or reached a stable version. Isn't this the case for most businesses, including tech?

This is definitely true for tech. A lot of startup founders, including myself, fall in love with the idea of building technology -- but quickly learn founders are usually required to be great salespeople more than great technologists.

Can’t you hire a salesperson?

Re: So You Think You Want to Open a Brewery (2014)

#165

Post by WarDores »

jerrysievert wrote: post #58
WarDores wrote: post #52

Earlier quoted context omitted.

I'd love to hear more about this. I've thought a lot about this space, given that the business side is what seems to trip a lot of these enterprises up. And the business is connected with trends, COGS, seasonality, etc., the same as others in the space. There just aren't targeted ways of tracking/measuring these specific to the beer industry.

> There just aren't targeted ways of tracking/measuring these specific to the beer industry. there are, actually. if you're near Portland I'd discuss over a pint.

In the SLC area, but if I get up that way I'll take you up on that.

Re: So You Think You Want to Open a Brewery (2014)

#166

Post by whatshisface »

munificent wrote: post #158
ljm wrote: post #78

Earlier quoted context omitted.

It feels a little cynical. You can enjoy beer and music and stuff without getting into a dick measuring contest. If all they want to do is one-up you then they’re not your friend. Find someone who listens to you. If that’s their way of enjoying things, then what’s so bad about it? They presumably dislike a lot of the hobbies you enjoy, they’re not out there to ‘mentrify’ them. (Why this gendered insulting is okay whe…

> You can enjoy beer and music and stuff without getting into a dick measuring contest. Sure, and most do, across genders. > If that’s their way of enjoying things, then what’s so bad about it? Every act tends to have social/economic implications that affect how others participate, even if unintentional. Walk into a bar now, and often eight out of the ten taps are high IBU IPAs. Fewer choices for people that aren't i…

I hereby exert my collective power and order you to stop using words that start with man, except for management and manual.

Re: So You Think You Want to Open a Brewery (2014)

#167

Post by jofer »

smogcutter wrote: post #144
hyperbovine wrote: post #103

Earlier quoted context omitted.

> Bud on draft is fine. Oh man, was with you till the very end. Most places will have something on tap that qualifies as real beer. PBR, Yuengling, Stella, and Pilsner Urquell are all great lagers. Confronted with 40 taps of HOPULUS PRIME (or whatever), I'll happily swill them all day in a non-ironic, non-cheapskate, non-hipster fashion. But rice adjuncts? No thank you.

I also enjoy all of those more than bud (except maybe PBR), but it’s worth pointing out that they’re all brewed with corn. There’s nothing wrong with that, but it’s not any better than using rice. It’s still a grain sugar that isn’t barley.

For what it's worth, the defining characteristic of that style of beer (american pilsner) is being brewed with corn or rice. There's absolutely nothing wrong with using rice/corn in beer, anymore than there being something wrong with using wheat in beer. Corn gives it a distinct flavor. Try a kentucky common sometime. It's basically an amber brewed with a significant percentage of corn.

I think bud actually only uses rice and 6-row (i.e. old-style, harder to convert) barley. I could be mistaken about that, though.

At any rate, the adjunct grains used in US "megabrews" aren't just there because they're cheaper than barley. They're very much a part of the flavor profile, and a big part of the style. Whether or not you consider that a positive is personal preference, but they're not bad beers at all.

Re: So You Think You Want to Open a Brewery (2014)

#168

Post by asdff »

Give me a brewery that isn't concrete floor, dark walls, and exposed ceiling, and I'll be a regular like Barney Grumble. Every one I've been to in LA is like this. All that hard surface makes it impossible to hear anyone without yelling, and breweries are not clubs, they are places to have beer and talk to your friends. Restaurants used to have carpeted floors and drapes for a reason——actually hearing your friends.

Re: So You Think You Want to Open a Brewery (2014)

#169

Post by taco_emoji »

giggles_giggles wrote: post #105
seiferteric wrote: post #47

Earlier quoted context omitted.

I don't think it is inherently sexist to suggest that men or woman may exhibit certain behaviors more than the other. I am not sure when we crossed the line that making any such suggestion is inherently sexist.

It's pretty sexist to imply that only men exhibit this particular form of gatekeeping or making men in the minority of some hobby group feel out of place, and then coining a term for it with "men" right in the name, as though women never do what is described. Complain about some subset of the population who has made a lifestyle choice you don't like (bros) all you want. But "mentrification"? Give me a break. That's j…

"Prejudicial slur"? Give ME a break.

Re: So You Think You Want to Open a Brewery (2014)

#170

Post by hnaccy »

seiferteric wrote: post #47
tasogare wrote: post #44

Earlier quoted context omitted.

> My favorite Tweet ever was someone who described this process that dudes do where they show up, take over a hobby, and drive all the fun out (and thus women) as "MENTRIFICATION". It is my new favorite word. You seemed to have missed that part.

I don't think it is inherently sexist to suggest that men or woman may exhibit certain behaviors more than the other. I am not sure when we crossed the line that making any such suggestion is inherently sexist.

>I don't think it is inherently sexist to suggest that men or woman may exhibit certain behaviors more than the other.

Cue James Damore.

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