Earlier quoted context omitted.
This project is clearly still super early days but looks very cool. It feels to me like these phones have very different audiences.
They've already shipped dev kits (like Purism), and they're building on a platform they already understand (previous ARM boards). They've also made what I think is the sensible decision to focus on producing open hardware, and leave the problem of software to the community. Why do you say they have different audiences?
> They've also made what I think is the sensible decision to focus on producing open hardware, and leave the problem of software to the community.
That ^ is my guess.