Earlier quoted context omitted.
Tell a good story. A strong narrative is much more engaging and memorable than a list of features. Your front page at http://getpolarized.io mostly consists of a huge screenshot. When I look at the screenshot, all I see is a PDF viewer with some highlighting. Everybody already has a PDF viewer included with their OS that supports highlighting; there's nothing interesting about that screenshot that shows me what is us…
Good point!!! I'm going to revamp the home page to improve upon this.. part of the issue I have is that some of the features aren't really obviously cool once you don't have the whole. For example web page archival is kind of cool but it becomes a LOT more exciting when you add document management, highlighting, document sharing, etc.
BTW can Jamie receive this highlighted document if she doesn't use Polar? Say as a PDF? That would be cool, and really help spreading the word about Polar, simply by usage.