Earlier quoted context omitted.
This. I’ve just spent a few days with a client who is in a bit of a fluster, as they feel their business (ten years, eight people, very healthy revenue & profit with huge blue-chip clients) is under threat from a new VC backed competitor. I said to think of it differently - that the new competitor is so inefficient and unsure about what they are doing that they need a $100M safety blanket. Some will be dazzled by the…
The emergence of a new VC-backed competitor also validates your client's business.
Either way, they went away bubbly and excited about the prospect of grinding their cocksure new competitor into sparkly dust!