There are so many fake reviews on Amazon that the "average" stars for a product are no longer reliable indicators of quality. Especially for cheap electronics (read: headphones), products that have only been listed for a month somehow have hundreds of 5 star glowing reviews. When I do research nowadays I have to deliberately select the 1 star reviews to see if there is a real issue that's glossed over by the paid rev…
FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
161–170 of 199 posts
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#162Earlier quoted context omitted.
Reddit is so useful in that regard. So many niches with honest and detailed reviews that I usually don't buy something online without checking a relevant subreddit first.
That statement itself seems like astroturfing. How can one be sure those subreddits don't have any paid posters? When you have a popular post that reaches the Reddit front page, you may receive messages from people asking if you'd like to promote their products.
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#163There are so many fake reviews on Amazon that the "average" stars for a product are no longer reliable indicators of quality. Especially for cheap electronics (read: headphones), products that have only been listed for a month somehow have hundreds of 5 star glowing reviews. When I do research nowadays I have to deliberately select the 1 star reviews to see if there is a real issue that's glossed over by the paid rev…
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#164Earlier quoted context omitted.
I'm sure the people who get cut off are serious outliers though. Like so far out there it is obvious that they should be cut off.
The article mentioned one example of someone returning around 1/10 items. Considering how bad their counterfeit problem is now, I'd say that's pretty low when an uninformed customer could probably expect more than that many items to be disingenuous.
I suspect it's more likely to be done on total purchase _price_ - I spend a fair amount of money on things that are very difficult to counterfeit (video games), so they are obviously never returned, which probably tips the balance back in my favour (the fact that I'm in the EU, and have a statutory right to return (for any reason) may also be a factor).
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#165Earlier quoted context omitted.
My solution to this has been to find a subreddit that's devoted to the product in question. If there is one, then I'll check the sidebar there, read through some posts, search for a few keywords. Basically spend 15 minutes researching. Reddit still has shills and astroturfs, but for a lot of niches they're often aggressively moderated out of the community. To go along with your umbrella example: Unfortunately /r/umbr…
This worked great for a while, but in the last few years reddit has become corporately dominated, regardless of moderation attempts (admins have removed moderators of certain subreddits to accomplish this, would guess based on the spend).
This is always the way: once something has a large enough audience it will become a target for exploitation. This is why ad networks are juicy targets for hacks (wide spread of potential victims) and popular sites, or specific areas on those sites, like reddit can quickly become overrun by shills.
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#166Earlier quoted context omitted.
Well? What's wrong with Consumer Reports? Sign up, pay for it, done. Why does valuable information that takes a lot of time and expense to produce need to be free? That attitude is the root of most of what's wrong with the web today. s/internet/web/
Does Consumer Reports provide any value over Wirecutter? The latter is free and has negligible display advertising.
Of course, wirecutter claims that's not the case.
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#167Earlier quoted context omitted.
I stopped trusting the wire cutter after they shifted from recommending a $40 knife to a $145 as their best chefs knife for most people
As a layman in the space of knives, why did that cause you to stop trusting them? In other areas, I found that up until a point, the price is generally correlated with quality. I had great success in avoiding frustration and waste by following the saw "I'm too poor to buy cheap".
As someone who uses a $20 knife, I feel the same way about a $145 knife.
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#168Earlier quoted context omitted.
> The funny thing is, you know Amazon has the data and must be optimizing in the short term. Why? How do we "know" they have the data? How do we "know" that can act on whatever data they have? People here seem to ascribe a level of omniscience to tech giants that I'm not certain they deserve.
You think everyone on the Internet except people at Amazon knows about this?
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#169Earlier quoted context omitted.
Reddit is so useful in that regard. So many niches with honest and detailed reviews that I usually don't buy something online without checking a relevant subreddit first.
That statement itself seems like astroturfing. How can one be sure those subreddits don't have any paid posters? When you have a popular post that reaches the Reddit front page, you may receive messages from people asking if you'd like to promote their products.
My guess is that they eventually will (and I'm sure some already do). However, one thing that kind of helps weed out the fake reviews is the fact that you can inspect a user's post history.
Re: FTC Brings First Case Challenging Fake Paid Reviews on an Indie Retail Website
#170Earlier quoted context omitted.
> The funny thing is, you know Amazon has the data and must be optimizing in the short term. Why? How do we "know" they have the data? How do we "know" that can act on whatever data they have? People here seem to ascribe a level of omniscience to tech giants that I'm not certain they deserve.
> People here seem to ascribe a level of omniscience to tech giants that I'm not certain they deserve. I'd describe it as a level of basic knowledge about their own product. You don't have to be a god to analyze Amazon's data, especially if you're Amazon.