Google AMP case study: leads dropped by 59%

Post by sixtypoundhound » Tue, Dec 18, 2018, 11:04 AM UTC

ec109685 wrote: post #143

sixtypoundhound wrote: post #54

So another problem with AMP delivered via Google is it tends to utterly booger your analytics... first pageview (via the Google cache) is viewed as a different domain than your site. This can play havoc with optimization efforts. In terms of performance... this is a situation where the AVERAGE AMP site is much faster than the AVERAGE site not using AMP... but that's a rigged game given the volume of non-optimized Wor…

You can’t beat its load times. Google pre-renders the web page before the user clicks, which isn’t safe to do with pages created by your own elbow grease.

Post by ec109685 » Mon, Dec 24, 2018, 10:58 PM UTC

drb91 wrote: post #147

ec109685 wrote: post #143

Earlier quoted context omitted.

You can’t beat its load times. Google pre-renders the web page before the user clicks, which isn’t safe to do with pages created by your own elbow grease.

Load times ain’t everything, and it’s a terrible pitch for something that breaks basic rules of browsing.