Love the device but I can't get over how expensive it has gotten. A 20% price bump... Sure, there's still the old Macbook Air around, but it wasn't updated and is based on a decade old model with a CPU/GPU that's a 3 years old (5th gen i5 from 2015), and a 128 PPI screen, that's a bit ridiculous. If you want a modern machine you're looking at $1200 for the cheapest model. That isn't even too bad but when you go abroa…
There's VAT in many states and cities in the United States, although typically at rates much lower than in the EU. Buying a MacBook Air in New York City for instance will be at least $1,300 (combined VAT rate of 8.875%).
[EDIT] Granted, the exchange rate is not great, but it's definitely not as bad as you make it sounds. In the EU sticker price is the final price, in the US the sticker price is a baseline on top of which any ridiculous fee and unexpected tax can (and will) be added. Unlike in the EU you really don't know how much you will pay until you get the final bill...