Earlier quoted context omitted.
Structured threads vs an unending ticker tape of noise.
Why can't you have threads in a chat app? This article is really, "We couldn't adapt our processes to Slack, so we blamed the tool and replaced a chat app with processes, because we're special snowflakes and how could anything Not Invented Here apply to our totally unique problems of communication?" Sure, they ended up with a series of other tools to cover their workflows, the thing they "invented" was how those tool…
Zulip has topics and it's absolutely amazing, but I still don't think it helps reference years old messages.