Earlier quoted context omitted.
Traditional media only broadcasts content to millions, and they are regulated. Why isn't Facebook regulated?
Facebook is regulated (everything is regulated to some degree either directly or indirectly). Is there a specific regulation you mean? Perhaps traditional media should be less regulated? I personally really like the way the internet is.
The public has benefitted from placing those regulations on traditional media, it should serve as an example for regulating massive tech corporations. If anything, I'm in favor of more advertising regulations on traditional media (eg banning deceptive advertising, especially in medicine).