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Juicero Is Shutting Down

fortune.com

161–170 of 413 posts

Re: Juicero Is Shutting Down

#161

Are they shutting down using a super-complicated completely over engineered method of shutting down, or the regular way?

Nevertheless, I'm sure it'll be done in a pulp-conscious manner despite their feeling the squeeze of such pressing times.

Re: Juicero Is Shutting Down

#162
post #82
post #32

Earlier quoted context omitted.

He sums this up well [1] (paraphrasing): > This is what you get with no constraints. Building something that lasts and doesn't break the bank is what's hard. This thing will last forever, but it's a machine to squeeze pre-masticated fruit in a plastic bag that costs $400. I've watched this before and just skipped through to find that bit, but I'm fairly certain he also mentions at one point how they're almost certain…

> I'm fairly certain he also mentions at one point how they're almost certainly selling the juicer itself at a loss Here: https://www.youtube.com/watch?v=_Cp-BGQfpHQ&t=15m07s and here: https://www.youtube.com/watch?v=_Cp-BGQfpHQ&t=33m42s

After watching the teardown video - I really want one of these things - very impressive.

Re: Juicero Is Shutting Down

#163
Their failure was in trying to "squeeze" a hardware-as-a-service/recurring revenue model into a device that was better suited as a single purchase appliance.

If you could have just shoved fresh fruit into it, they would have been ok.

But whoever talked investors out of $118M probably also sold everyone on the H-A-A-S model, which didn't quite fit for this product.

Re: Juicero Is Shutting Down

#167

Earlier quoted context omitted.

Thing is, nothing about the Juicero is fresh squeezed. It's mostly masticated fruit pulp, that is squeezed out of a bag. That juice company you mentioned, is actually freshly squeezing juice. Juicero was complete nonsense from start to finish.

It's like... 70% fresh squeezed. The fruit is chopped up into smaller pieces, so for the most part there isn't much difference, and it is very new fruit. But to the target demographic 70% might as well be 0%.

People might have a misconception about the machine then. I had heard that the juice was easy enough to extract from the pack that you could do it with your hands. This gave me the idea that the pack basically just had juice in it already.

Re: Juicero Is Shutting Down

#169
post #104

Earlier quoted context omitted.

Let's call it what it is: the Internet of Rent-Seeking. As far as I'm concerned, I want my appliances to NOT be networked.

We should probably split hairs here. I would love for all of my appliances to be networked -- just not on the public internet. - Preheat the oven as I'm driving home - Alert me when my laundry/dishes are done - Alert me if my air filter needs replaced. - Manage my AC/Heating for maximum energy efficiency. - Real time energy usage monitoring. - Turn on/off lights when I arrive/leave.

Idk...

I wouldn't want to have my oven on when I am not home- it might just be me but it seems dangerous to leave a hot oven unattended. I always check the oven before starting it to make sure it's empty. I guess I am somewhat paranoid that something somehow ended up in there.

The rest of the stuff I, personally, don't see any value in other than energy efficiency and that doesn't really require networking. My fridge is constantly telling me that I need a new water and air filters but I just ignore it and assume it's a ploy to sell more filters (like printers that report you need more ink despite printing fine).

Re: Juicero Is Shutting Down

#170

This will serve as a good example for future startups where taking one concept from one market does not always work in another market. Keurig managed to make a great product at an affordable price range, both the machines ($80-$250) and the K-Cups (~$0.85 per pod). However, a $400 machine, that just squeezes the pack for juice, and each juice pack running several dollars is enough to kill anyone's wallet. I liked how…

> I liked how they made an attempt to promote a sustainable healthy lifestyle, but ultimately there are cheaper alternatives. That was always a bullshit reverse-engineered marketing spin on their device.

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