161–170 of 320 posts
I feel like they should have Meal-Kits at grocery stores. They could make them with all the extra food they have. That way you can go pick up 3 of them and then grab more groceries if need be. It would be way better than all the frozen meals they have.
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> If you can afford a meal-in-a-box service, why would you not just go to a restaurant where the wait staff will do a decent job as a substitute for your own live-in cook previously known as The Wife? I always say that these are for people with more money than time. The reason they don't go to a restaurant is because you like cooking - or at least, you like the idea of being someone who cooks. But the ad copy is righ…
> you're not a wifemom, and you don't know how to combine those things into a meal I think people could do this, but for whatever reason don't. Possibly the excessive media-isation of cooking has raised what the expected skill level is; people are no longer content with something edible but unspectacular, or food that's too ugly to Instagram. We've come a long way from Fanny Cradock: https://www.youtube.com/watch?v=9…
That's a massive disappointment.
Update: Oh, that waas content. My error.
Ever see a family eat the same thing. I mean a family of say five and not DINKs.
Amazon acquiring WFM will just make it worse if instacart wasn't already.
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I'm a bit confused by people who say the big benefit of Blue Apron is time. When we tried it, it took about as much time as cooking the meal from scratch - maybe 20 minutes of prep and 20-30 on the oven/stove. Whatever we saved in cutting was lost in opening & sorting through all the individually-wrapped ingredient packages. BTW, a good set of kitchen tools makes meal prep go a lot faster. When I moved in with my now…
> I'm a bit confused by people who say the big benefit of Blue Apron is time. When we tried it, it took about as much time as cooking the meal from scratch - maybe 20 minutes of prep and 20-30 on the oven/stove. Blue Apron is cooking a meal from scratch (so, obviously, it doesn't save time in cooking.) The time saving is in shopping and inventory management.
I don't personally get the timesavings of not going to the store, either - my wife or I will go after work, we have a list, it'll take half an hour and then we'll be done for the week. But then I realized that the target market for these services probably doesn't have a car and/or doesn't have a produce market a mile away. It makes a lot more sense if getting groceries is a half-hour trek just to get there and then you need to carry the bags back.
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even for a given level of healthfullness preparing your own food is faster and cheaper. what's your point? the only thing meal kits have on making your own food is variety. that's ultimately what you're paying for.
Meal kits are making your own food. What you are paying for is, well, the "kit" part: not having to shop with potentially inconvenient sizes, and getting everything pre-measured for the meal.
The long term trend for "meal kits" is very likely just going to have massive local and regional competition. I'm already seeing this in Portland with several meal delivery services that cater to different lifestyles: gluten free, whole 30, extra protein, etc. These are successful "complete meal delivery" businesses. I see no reason why there can't be "meal kit" variations in the future. The cost of starting up a loc…
The benefits you listed are huge - buy local, decreased packaging, fresher food. That alone is compelling enough for me to choose a local competitor given all else equal. I can see cost savings for local competitors with shipping and packaging. Food costs will be higher, i'm assuming, since volume will be much-much lower than BA.
Devils-advocate: how can a local meal-kit delivery business compete with Blue Apron on user-acquisition and tech? It's very easy to waste ad dollars on FB and taboola, which will drive up your CACs to a point where any cost savings from packaging and shipping will be minor at best. Hiring outside help for user-acq is prohibitively expensive for most small businesses, and fraught with scammers and "local SEO expert" types.
On the tech side, if you've ever used a local CSA, that's what I imagine most small business meal-kit software will look like unless some SaaS steps in and makes a killer, Shopify-like product for managing these businesses. Maybe this exists, I don't know.
OT: When did Medium start showing bottom-feeding Taboola ad content? That's a massive disappointment. Update: Oh, that waas content. My error.
Earlier quoted context omitted.
> I'm a bit confused by people who say the big benefit of Blue Apron is time. When we tried it, it took about as much time as cooking the meal from scratch - maybe 20 minutes of prep and 20-30 on the oven/stove. Blue Apron is cooking a meal from scratch (so, obviously, it doesn't save time in cooking.) The time saving is in shopping and inventory management.
Pre-cut & pre-measured ingredients, though, right? At least, that's what I remember their service being like, unless I'm confusing it with another delivery startup. I don't personally get the timesavings of not going to the store, either - my wife or I will go after work, we have a list, it'll take half an hour and then we'll be done for the week. But then I realized that the target market for these services probably…
At least when I had BA (and judging by their current recipes, still now) measured, but not cut for the most part. You still prep the ingredients.
> I don't personally get the timesavings of not going to the store, either - my wife or I will go after work, we have a list, it'll take half an hour and then we'll be done for the week.
Meal kits means you aren't planning those meals, aren't making a shopping list for what is needed for those meals, and aren't shopping for those meals.
I feel like they should have Meal-Kits at grocery stores. They could make them with all the extra food they have. That way you can go pick up 3 of them and then grab more groceries if need be. It would be way better than all the frozen meals they have.
[EDIT] reworded sentence to make it clearer.