In both cases you can start chatting with any signal user in your address book in a minute or so, no expertise (other than using an app store) needed.
Tracked down the http://riot.im, it has a "try now button", that just scrolls you to the top. Didn't see any way to actually try it.
I tried the ubuntu app, they make you manually create your own /etc/apt/sources.list.d, from only the base URL. Then you have to know how to add the pgp key. Then apt-get update, apt-get install riot-web. Then... nothing. Nothing called riot or riot-web in the path. Thought maybe there would be a daemon running (it's called riot-web afterall). Can't find any processes running, nothing listening on a new socket. I track down /var/lib/dpkg/info/riot-web.list, look through the list and find they dropped a dir in /opt. So I run /opt/Riot/riot-web.
It worked, not exactly the kind of thing I'd ask random friends/family/colleagues to do though.