Earlier quoted context omitted.
> Really hard problems, problems that might reveal that Google is not omnipotent, where Google might not succeed, Google pulls back from. I've heard this phrased as "Google has the good fortune to be operating in a field where being 90% right 90% of the time is more than good enough" If the search result you want is number 3 instead of number 1, that's totally acceptable. If your ad-targeting is good but not perfect,…
> "Google has the good fortune to be operating in a field where being 90% right 90% of the time is more than good enough" I don't think it's an accurate view. It was good enough when they started. Now they are doing a lot better than that. The results are moved dynamically per user over hundreds of criteria. It really is not a dumb search/ad engine that anyone could replicate easy. They have evolved to be damn effici…
I'm not saying it's simple or could be replicated easily. I'm saying that the marginal improvements they've made don't really matter that much to users.
I mostly use DuckDuckGo these days, and its native search results are markedly inferior to Google's, but it basically doesn't matter because I still almost always get what I want on the first page of results.