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Amazon Dash

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Re: Amazon Dash

#151
post #64
post #32

HN'ers asking why this isn't a cell phone app take note - this exemplifies why we (geeks) don't make good use cases for consumer tech and we should always be careful looking to our own habits and values when in a Product Development role. We're rarely the target customer and rarely behave like "average Joe". We're naturally resistant to superfluous redundancy ("My phone can already snap a barcode, I don't need a sepa…

> Ultimately we shouldn't assume consumers value convergence, especially when it creates ever increasing complexity in user experience Reminds me of this excellent article by Bret Victor: http://worrydream.com/ABriefRantOnTheFutureOfInteractionDesi... Making everything an app narrows the bandwidth between the user and the tool. Now everyone needs a phone, and you can't leave the scanner where it gets used, and you ha…

I have never read that article before; but, it was absolutely amazing. Thanks for bringing it up!

Re: Amazon Dash

#153
post #69
post #32

HN'ers asking why this isn't a cell phone app take note - this exemplifies why we (geeks) don't make good use cases for consumer tech and we should always be careful looking to our own habits and values when in a Product Development role. We're rarely the target customer and rarely behave like "average Joe". We're naturally resistant to superfluous redundancy ("My phone can already snap a barcode, I don't need a sepa…

Agreed. Other advantages: A dedicated device means everyone in the household can use it without the friction of having to help everyone find the app and register with the same account. People without phones (like kids) can use it. It's designed to sit on the kitchen counter or hooked on to something. That physical presence reminds you to use it when you're in the kitchen, where an app buried on the last page of the h…

johnlbevan, you are hellbanned, that means no one can see your posts unless they are signed in and have "showdead" turned on.

Re: Amazon Dash

#154
post #4

"Dash ... works directly with your AmazonFresh account" Which means it is only available in three locations (SoCal/SF/Seattle).

Why, that's hardly 20 million people!

All software must work for at least 150 million people to be considered remotely useful, haven't you heard? :D

Re: Amazon Dash

#155

I've been expecting Tesco (UK) to do this for ages. They have supermarkets literally operating on this sort of device, you scan+bag as you go, and they have a decent national delivery service.

I wonder if they tried it and found there are less opportunities to upsell so it doesn't pay off: If I'm only scanning products I have then where's the discovery and upsell?

That's a really good point actually. It's always interesting seeing how they upsell, thinking about it they're probably the best I've seen at it.

Re: Amazon Dash

#156

For some reason this made me thing of http://en.wikipedia.org/wiki/CueCat

The CueCat has a wire. Possibly a case of doing one thing wrong that ruined the entire product. We'll see.

CueCat also required proprietary software to be installed on a PC or Mac. It was not a standalone device.

And the industrial design! It was a chintzy elongated white plastic cat, with an IR window across the mouth. And it was finicky as hell to use, compared to a real barcode scanner.

Re: Amazon Dash

#157
post #88

Number of steps to scan grocery by phone: 1. Find your phone 2. Unlock 3. Swipe left to home page three or maybe four 4. Visually scan for the AmazonFresh icon and tap 5. Wait for loading 6. Start scanning action 7. Confirm and pay Number of steps to scan grocery by Dash: 1. Get device from drawer or pantry 2. Press one button and scan 3. Confirm and pay For the target demo (30+, married, households with children), o…

Not to be a pedant but you're neglecting steps in your Dash algorithm that you implemented in the phone version (possibly creating a visual bias). Number of steps to scan grocery by Dash: 1.) Find scanner 2.) Turn on scanner 3.) Start scanning action 4.) Find laptop (or mobile phone) 5.) Navigate to browser 6.) Sign in to Amazon Fresh Account 7.) Confirm and pay I don't honestly think the Dash would provide a discern…

[deleted]

Re: Amazon Dash

#158

I'm surprised this exists to be honest. Not because of smartphones, but because I thought RFID chips would be sufficiently disposable by now that we'd have smart refrigerators and trashcans. I had to buy a new refrigerator last year and I was struck by how many different kinds of ice dispensers there were (a feature in which I have no interest whatsoever) vs smart refrigerators. I found exactly one of the latter - th…

RFID chips are sufficiently disposable if you can find a use case for them, but they don't really add anything to the average grocery shopping experience. having to take every item out of your cart and pass it over a scanner is a desirable pattern for the grocery store, as it's a great way to prevent theft. They don't want to find a way to eliminate this interaction, so there hasn't been a whole lot of reason put RFI…

Great point about the item-by-item interaction deterring theft. And of course it's not clear how you can use RFID to smooth purchase of items sold in bulk/by weight.

Checkout lines must also be a real profit center with all the high-margin impulse buy items (magazines, snacks, etc) placed there.

Re: Amazon Dash

#159

Earlier quoted context omitted.

Even if they hadn't expanded beyond Seattle, Seattle is their "home market" where lots of their employees live and a rather good market for a wide-availability grocer. Fred Meyer stores nor its QFC sibling hold a candle to any halfway-decent actual-Kroger from back home. Safeway is just Tom Thumb with a 20% markup. This isn't exactly the Dallas/Fort Worth grocery region, with 11 (yes, eleven) full-service grocery cha…

Here is my problem: it's been in this perpetual beta mode since 2007. At some point they should be done with all the market research there is to do and either go big or stop wasting resources on building gadgets for it.

And you're qualified to say this because?

Re: Amazon Dash

#160

I'm surprised this exists to be honest. Not because of smartphones, but because I thought RFID chips would be sufficiently disposable by now that we'd have smart refrigerators and trashcans. I had to buy a new refrigerator last year and I was struck by how many different kinds of ice dispensers there were (a feature in which I have no interest whatsoever) vs smart refrigerators. I found exactly one of the latter - th…

I agree, this is just a Cuecat + wifi, which is actually great. Scanning barcodes is really not that much fun, and can get frustrating because of moisture, wear or just plain hard to find barcodes. An RFID system could avoid much of this. That being said if it took them 5 years to figure out the economic model for delivery, I imagine cheap (free) barcodes was a major factor in this decision.
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