This is the same naive analysis everyone makes when they first look at the payments system. "Look at all that money. 2-3% on every transaction. A $500B tax. LOOK AT ALL THAT MONEY." The reality is this: Most of that money gets passed back to consumers via rewards, benefits and consumer protections. It's not a tax so much as an incentive for consumers to keep using their cards. And so it is considerably harder to come…
Aren't rewards also subsidized by interest rates charged on those cardholders who carry a balance at the end of the month? My understanding was that that's a very significant income stream, and that's missing from your comparison of ~1% rewards to the 1.5-1.65% interchange.
At the same time, some cards "magically" do more than 1%.. they do 2% or even 3% in some cases. You can guess where those funds come from.
But don't miss the bigger point here. The card issuer market is a competitive one. Regardless of where the revenue comes from, competition pressures issuers to hand more of that value to the consumer. It makes it a less lucrative business than the raw processing fee might suggest.