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No reasonable person would have been confused into thinking it was an official IKEA game; IANAL, but it seems unlikely to me that IKEA would have ultimately prevailed in court, though a simple change to the color of the logo would probably have been helpful to the devs of the game.
Yeah, that seems like the type of thing that should at least in theory be fair use.
If you don't defend your mark, you lose it.
The mudcrabs are a proud and fancy race!
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IANAL either, but could this be a trademark issue? My understanding is that if you don’t defend your trademarks you risk legally losing them.
You can only defend your trademark with respect to product categories that you actually market. Unless IKEA were in the business of selling parody video games, their trademark doesn't apply. Wait... is that why IKEA just put out a parody video game?
If the name of an unrelated game was IKEA as some clever acronym or such and it was unrelated to stores, that would be a different trademark convo.
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That's not how trademark works. If you don't defend your mark, you lose it.
IKEA has a trademark on STYR?
IKEA has a trade dress and the game matches their color scheme and font exactly. The building is clearly an IKEA with the exact same branding, just different four letter name.
Do you think someone at IKEA had the idea and they hired someone to do it, or did someone have the idea and made it, and then talked IKEA into making it official?
The idea has been conceived and executed by creative agency Mother, in partnership with Kinggath Creations - a team of creatives, fans and mod developers who make fun and original content that blends seamlessly into the game world. https://creative.salon/articles/work/ikea-mother-kallax-stor...
OP here looks innocent enough at least.
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Yeah sorry man, that's clearly IKEA so it's obvious they had to act on it. Can't sell IKEA-branded games without their permission. Even on their Steam trailer, the first second is clearly IKEA. Just changing the name is not enough. https://store.steampowered.com/app/1593010/The_Store_is_Clos... Sometimes it's not that deep. Sometimes the cute little indie dev just made a mistake. The game is also not out yet, even th…
Kind of reminds me of a college classmate back in the 80s made a Hypercard game which he had called Escape from Harvey Mudd but which the college asked (maybe demanded?) that it be renamed as it started to get distribution so the more commonly seen version was called Escape from Grid Tech. I would guess that there might have been some reputational concerns as that classmate was one of the people who dropped out of Mu…