Earlier quoted context omitted.
That's also something all the AI companies have been doing.
Lying about model capability is right now the lingua franca of the cloud AI business model, almost; they yes-and each other's lies because they are in a position of needing to generate interest, including going as far as needing to trigger regulatory capture. (It's not news to anyone who has worked in sales-led businesses that salespeople are prone to believing the claims of other salespeople, I guess).
Lying about your lab's capabilities != Lying about model capability
Exaggerating the capabilities of a new model that you've actually trained in press bulletins can be called marketing. Merging two models and claiming that you trained a new model is plain lazy.