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'AI washing': firms are scrambling to rebrand themselves as tech-focused

theguardian.com

151–160 of 177 posts

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#151

I remember stores in the 1990s about the "internet-compatible mouse pad" and the lumbar company that changed its name to "lumbar.com." Granted, I can't find anything with quick Google searches, so I don't know if these are true or just jokes about the hype back then.

https://www.nytimes.com/1998/05/18/business/from-oil-to-fish...

The more things change, the more they stay the same :)

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#152
post #82
post #36

Earlier quoted context omitted.

Fun times. Although I find it hard to blame them tbh. They’re incentived to do so because apparently investors don’t understand the difference.

Or, investors do understand the difference, but think they're buying low to sell high to "greater fools." If the market can remain irrational longer than a fundamentals-driven investor can remain solvent, is it irrational to bet on the market remaining irrational?

Fair point. Reminds me of the Warren Buffet quote:

If you've been playing poker for half an hour and you still don't know who the patsy is, you're the patsy.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#154
post #117

Earlier quoted context omitted.

Duolingo is a game, they publish papers studying the addictive properties of their product I comparison to slot machines. They are incentivized heavily to not produce fluent learners. If he's being pushed in another direction to learn, for whatever reason, all the better for him.

Duolingo used to be a very effective gamified language learning system. Then they decided they cared more about profits than providing a quality product. Now they are best known for their dark patterns.

I wouldn’t call them effective as much as motivating. I think for people who would not be motivated otherwise, this methodology is fine actually, as the alternative is probably nothing. However if you are motivated, almost any other method is more effective then DuoLingo (or alternatives), including more effective then the old DuoLingo with the forums and everything.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#155
post #143

Earlier quoted context omitted.

> everyone should be doing AI I don't understand this at all. I'd consider a no AI message a positive signal. Like what bandcamp is doing.

It's funny how many of the startup-pilled HN crowd have completely abandoned the widely accepted principles like "solve a real problem" or "make something people want" in favor of solution-first thinking "how can I shove AI into something" which was always looked down upon. This industry has lost its collective mind with this hype cycle. I'm not even against the technology, but this is all just shockingly reckless.

"How can I shove AI into something" is just seeing if a new technology can be used to solve a problem that's already solved. It's low effort high value compared to solving a new problem. Although I agree that people are being reckless and shoving it in when it doesn't make a significant improvement.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#156
post #11

My favourite is Allbirds that pivoted from eco friendly shoes to AI infrastructure. How do you even make that decision?

They didn't pivot. Their company is worthless, they sold whatever meager assets were left until they were left with only their name, and then they made an AI investment announcement to pump and dump their stock.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#157

I hope these companies aren't in for a shock when the younger generation rejects their brands https://www.theverge.com/ai-artificial-intelligence/920401/g... If negative perception towards AI grows, either because of negative experiences after having it forced on them, or as people's utility bills skyrocket, or as the environmental impact becomes more apparent, they might find that what appeals to shareholders doesn'…

I see AI marketing as a negative indicator. Because everyone should be doing AI it’s not a differentiator. It implicitly means you don’t know what value you provide. It’s like advertising you’re cloud powered because you use AWS. Which makes recall a bunch of companies doing. What value do you provide, not what tech do you use.

> Because everyone should be doing AI

Why? WHY? Give me a reason that isn't "productivity", because we're not being paid more for me being more "productive".

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#158
post #143

Earlier quoted context omitted.

> everyone should be doing AI I don't understand this at all. I'd consider a no AI message a positive signal. Like what bandcamp is doing.

It's funny how many of the startup-pilled HN crowd have completely abandoned the widely accepted principles like "solve a real problem" or "make something people want" in favor of solution-first thinking "how can I shove AI into something" which was always looked down upon. This industry has lost its collective mind with this hype cycle. I'm not even against the technology, but this is all just shockingly reckless.

> principles like "solve a real problem" or "make something people want"

Those have been dead for at least a decade now, and AI was not the culprit. When you can sell useless stuff that nobody knew they wanted and still make ROI, why would you limit yourself?

The thing with AI is that there is no ROI (except for Nvidia) but when world dominance with total power is the putative reward, the gambling gets more reckless than ever before.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#159

> PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence What a time to be alive

reminds me of the long blockchain corporation

https://en.wikipedia.org/wiki/Long_Blockchain_Corp.

Re: 'AI washing': firms are scrambling to rebrand themselves as tech-focused

#160
post #11

My favourite is Allbirds that pivoted from eco friendly shoes to AI infrastructure. How do you even make that decision?

We live in an age when a guy who designed overblown mass-market "luxury" handbags and zero tech industry experience ends up in charge of software and hardware UX at the world's most successful mobile and computer hardware company. And be grossly incompetent, but still manage to last nearly a decade.

Are you referring to Joanie or Alan Dye? I still can’t understand why an adult chose to go by Joanie in their professional career.

Don’t believe his lies, Jony rhymes with bony, Jonny rhymes with bonny.

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