Earlier quoted context omitted.
The ads are for the free tier and new $8 ad-supported plan. The revenue from a few ads on the free tier in exchange for limited queries to GPT-5.3 is negligible compared to what they pull in from API costs and the subscription plans. This looks like a play to justify the existence of the previously money-losing free tier as they go into an IPO. Throw some ads in there to make it closer to a neutral on the balance she…
The real question is what do you get out of advertising to people who don't have any money? Kinda squeezing blood from a stone. You'd be better off saying you use those people to A/B test changes and filling idle GPU batches while giving paying customers a more consistent experience.
Psychographic data. What they learn from these folks will create the most powerful manipulation technology yet.