I would imagine this is to make them look less machine-perfect and more "home-made"
It also makes them appear larger, there's so much in there the bun can't contain it all.
The buns in McDonald's Japan's burger photos are all slightly askew
151–160 of 333 posts
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#152Earlier quoted context omitted.
I refuse to go to McDonalds anymore because they refuse to acknowledge you, won’t take your order, force you to use those stupid terminals.
Why do you want them to take your order if you have access to a terminal?
Because it's 10x faster. In can say "big mac meal" and be done while the kiosk ordering machine is still loading the first screen.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#153I just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.
McDonalds actually seems to have learned to take latency seriously. When their touch screen ordering systems were first deployed, the delay between tapping on an item or button was quite noticeable. These days the systems respond nearly instantaneously. I'm very glad there are people inside such a large organization that pay attention to that aspect of usability. Now if only every other website on the internet would…
Yet the Maccas app in Australia is atrocious for me. Takes >30secs to load the huge ad that pops-up before you can get to the menu. Close the ad and the menu takes another eternity, then inside each sub menu, you wait another eternity for the pictures to all load. Meanwhile, all of this content could just be downloaded in the background and cached for future loads...
And the app continues to get worse each update. The checkout process used to be quick and responsive. They've since made it require additional clicks and take much longer.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#154Seems like the right way to display them, no? If the buns (and all the layers of ingredients) were stacked perfectly, you wouldn't see very much of the ingredients inside.
The US site doesn't use this placement strategy, though. The Japanese one looks better. No surprise there.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#155Earlier quoted context omitted.
Really? Walmart does some spectacularly stupid, costly, and obnoxiously customer hostile stuff.
But they do it with much uptime, and very low latency!
I know this is tongue-in-cheek, but yes, all I was saying is their eng org. I'm not speaking on their Customer Service or business practices.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#156Re: The buns in McDonald's Japan's burger photos are all slightly askew
#157Earlier quoted context omitted.
their app has some very strange flow to it, i cant tell if it feels designed by committee or if there are just so many strange use cases that its somehow the least bad given some arbitrary constraints i cant begin to understand. even selecting my restaurant is a constant battle. the closest restaurant to my house as the bird flies is not the closest restaurant. even the closest by miles driven involves much more comp…
I'm only 50/50 but I swear they have only one app for the entire globe. Can you imagine how complex that must be vs just making like 100 different apps in each country. But eCoNoMiEs oF sCaLe If you're balking at makin 100 different apps, then for reference, I am pretty sure my local mcdonalds - just the one restaurant turns over >10 mill a year, so you get a sense of how much they'd want to invest in, idk, the order…
At least in Japan on iOS, they have their own app, and it’s great.
You can find a seat first, then order directly from your seat, for delivery to your seat (helpful since some McDonald’s in Japan are really busy, and are very vertical, so you might need to climb up some two/three floors to find a seat!).
You can even order McDelivery and they’ll deliver McDonald’s to your house on McDonald’s branded mopeds.
It’s also been pretty fast, even on a slow internet connection.
The only two problems I’ve had with it are:
- Although the menu and the rest of the app is translated to English, sometimes coupons are only in Japanese, and not translated to English (I’m guessing these might be store-specific) (although it’s easy enough to translate that using your phone’s translator) - I’ve had Apple Pay occasionally be down and fail to work, which forced me to redo my whole order, then realize that Apple Pay is still down, then do my entire order again with a different payment method. Although it’s only happened twice a few months ago, so it could be something that they’ve already fixed (or I’m quite unlucky).
Edit: Forgot to add, but no issues like what basch seems to experience with their country’s McDonald’s app. The Japanese one always gives me a sorted list/map view of my closest McDonald’s to pick from, with any favourites marked at the too.
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#158[flagged]
Please don't do this here.`
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#159[dead]
Re: The buns in McDonald's Japan's burger photos are all slightly askew
#160Earlier quoted context omitted.
Except they make you tap 2-3 times more than it takes to make your selections. That's business guys though, not the devs. Do you want to add one of [x]?... No. How about now, add one of [x]?... No. Do you want to round up your total to [n]?... No. Do you want to eat in, even though we'll still put it in a takeaway bag so this option is really just the equivalent of a close door button on an elevator in that it does n…
It's choice exhaustion, a common dark pattern. You get worn down and that makes you more likely to spend more than you need
Yeah, but there's a risk that people won't come back because it's exhausting.
I ordered from the wrong location once, and it's fine, they don't work the order until you arrive, and they refund it at the end of the day, but they lost a sale because I was so frustrated that I just drove home without picking up food like I was expecting to.
And the way prices are now, you need to order in the app if you want a chance at value, so if I don't have time to poke at the app, I won't go.