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Most-read tech publications have lost over half their Google traffic since 2024

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Re: Most-read tech publications have lost over half their Google traffic since 2024

#151

Earlier quoted context omitted.

Mobile users (or other locked down devices where adblockers are forbidden) are still a decent chunk of traffic. It's much easier to just read the overview and not click through to the ad infestation, or even use a chatbot of choice as the search engine instead of going to Google, because "websites is how you get spammed with ads".

> Mobile users (or other locked down devices where adblockers are forbidden) Just say Apple. They're still allowed on Android, although I don't think you can get them from the Play Store.

They didn’t “just say Apple” because it wouldn’t be true. What gives you the impression ad blockers don’t work on Apple mobile devices?

Re: Most-read tech publications have lost over half their Google traffic since 2024

#152

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Is anyone here actually browsing the internet without ad-blockers? As soon as I accidentally turn them off I am disgusted by the consumerist, snake-oil, sexist, shit-storm that's advertisement.

I use adblockers everywhere. I still see some ads, but never sexist ones. What are you seeing?

Re: Most-read tech publications have lost over half their Google traffic since 2024

#153

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Every time I visit the FT, the experience is reasonable enough.

This article is about tech publications. I think of the FT as a financial/general news publication. Do others read them for their tech coverage?

Re: Most-read tech publications have lost over half their Google traffic since 2024

#155

Earlier quoted context omitted.

Ublock origin is a Firefox extension that works on mobile. You don't need a dedicated app for blocking adverts.

Not on iOS, there Firefox is actually Safari under the hood and you can’t use extensions… Haven’t found a good solution yet (other than avoiding websites with ads)

Wipr2; paid for Safari but it works on all Apple devices with that one payment.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#156

Earlier quoted context omitted.

"Chumbox" has been a descriptive term since 2015: "A Complete Taxonomy of Internet Chum" (4 June 2015) https://www.theawl.com/2015/06/a-complete-taxonomy-of-intern... > https://en.wikipedia.org/wiki/Chumbox >

Cool Wikipedia read. These (chumboxes) are on our Windows 10 lock screens at work.

That is an absolute stone cold dead soul-sucking statement.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#157

Earlier quoted context omitted.

Cool Wikipedia read. These (chumboxes) are on our Windows 10 lock screens at work.

Wait a minute, what? What I read from your comment is that on your work machines the screen savers display ads? I mean, I’d heard Windows was getting bad with the ads, but surely it doesn’t work that way out of the box.

On Enterprise, configured by policy, no less, one would assume.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#158

If you’ve visited any of these sites recently it’s obvious that part of the issue is that you’re bombarded with pops, ads everywhere, autoplaying video, etc. It’s nauseating and a horrible user experience. If all I’m looking for is straightforward content/info then I’m naturally using the most efficient way to get that content/information and visiting a website is not the most efficient way anymore

Every time I visit the FT, the experience is reasonable enough.

FT is (largely) subscriber-supported, AFAIU.

Though I don't know their revenue breakdown.

Somewhat famously, the similar (though unrelated) Economist relies on three revenue legs: subscriptions, advertising, and bespoke consulting through the Economist Intelligence Unit (EIU), roughly evenly distributed. The fact that these have different economic-cycle behaviours also helps stabilise the newspaper's income.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#159

Earlier quoted context omitted.

> Mobile users (or other locked down devices where adblockers are forbidden) Just say Apple. They're still allowed on Android, although I don't think you can get them from the Play Store.

They didn’t “just say Apple” because it wouldn’t be true. What gives you the impression ad blockers don’t work on Apple mobile devices?

The part where you are forbidden from using a web browser that isn't Safari (Chrome + FF use Safari under the hood) without jailbreaking the phone?

On my Android phone, I installed Firefox. It synced my extensions and installed uBlock automatically. That was it.

The last time I tried on iOS, I gave up. The adblockers I found didn't really work, they were painful to install, and the platform is so locked down that I couldn't figure out other options.

Re: Most-read tech publications have lost over half their Google traffic since 2024

#160

Earlier quoted context omitted.

Is anyone here actually browsing the internet without ad-blockers? As soon as I accidentally turn them off I am disgusted by the consumerist, snake-oil, sexist, shit-storm that's advertisement.

The average viewer probably doesn't know ad blockers exist.

Roughly one third to 40% of people worldwide "report using an ad blocker". I'd suspect that awareness is near, if not comfortably above, a majority.

https://backlinko.com/ad-blockers-users> (2024)

https://cropink.com/ad-blockers-usage-statistics> (2026)

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