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The Walt Disney Company and OpenAI Partner on Sora

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Re: The Walt Disney Company and OpenAI Partner on Sora

#151

Post by jeffwask »

godzillabrennus wrote: post #89
postalcoder wrote: post #71

Earlier quoted context omitted.

Disney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

To be fair to Walt Disney, he cared about a lot beyond profit and believed in advancing technology and society in a way modern corporate leaders absolutely do not. He was no saint but he's a far cry from modern CEO's.

Re: The Walt Disney Company and OpenAI Partner on Sora

#152

Post by ge96 »

postalcoder wrote: post #71
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

Disney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.

But their robotics division though

Re: The Walt Disney Company and OpenAI Partner on Sora

#153

Post by echelon »

dmix wrote: post #147
bombcar wrote: post #100

Earlier quoted context omitted.

Grok create already lets you make 6 second videos, though sometimes you have to say "Italian plumber" or "famous princesses".

It's definitely not a war you're going to win simply via copyright claims to the big chat interfaces. This stuff will happen regardless. Especially as more open high quality LLMs role out. They might as well have some direct say in the matter with the big companies by creating relationships and profiting via licensing.

The AI IP lines are being drawn now.

The IP holders will sue or DMCA the platforms, not the users.

First Grok, then eventually YouTube.

Then they'll charge licensing fees.

Are also: RIAA wrt Suno, Udio.

Re: The Walt Disney Company and OpenAI Partner on Sora

#154

Post by ossner »

jeffwask wrote: post #130
ossner wrote: post #126

Others have pointed out the problems of trolls generating racist or otherwise controversial content using Disney characters and this being short-sighted by Disney, but I think this could just be another case of "no such thing as bad PR". People will undoubtedly generate reprehensible things using these characters, and I think that's exactly what Disney wants because it's an easy way to make their characters go viral.

It's strange though because if you know anything about Disney and how the manage the characters in media and at the parks, they are extremely protective of the brand and image of the characters. Imagineers have very strict rules around virtual character meet and greets and etc. Allowing their characters to be used in AI generated content blows that all out of the water unless there are some extremely tight guard rail…

Yes, that is certainly true, but I think there is a certain monetary value attached to that virality that Disney now wants to cash in on, which is something they haven't done before.

There's also the outward plausible deniability of "well we couldn't have known that people would break the guard rails". I can't imagine any other explanation. This decision must have gone through a lot of channels and they must be aware what these characters will be used for.

Re: The Walt Disney Company and OpenAI Partner on Sora

#155

Post by shevy-java »

So the big fatso corporations all rally behind AI.

I don't like this. I don't dispute that AI has some useful use cases, but there are tons of time-wasters, such as fake videos generated on youtube. So when they now autogenerate everything, the quality will further go downwards but they will claim it will go upwards. Well, what may go up are the net profits. I don't think the quality will really go upwards. They also kind of create a monopoly here. Only other big corporations can break in - and they won't because it is easier to share the profits in the same market in a guaranteed manner. Quite amazing that this can happen. Who needs courts anymore when the base system can be gamified?

Then there is also the censorship situation. If you keep on censoring stuff, you lose out information. I see this on youtube where Google censors cuss words. This leads to rubbish bleeps every some seconds. Who wants to hear that? It's so pointless.

Re: The Walt Disney Company and OpenAI Partner on Sora

#156

Post by jeffwask »

NewsaHackO wrote: post #146
jeffwask wrote: post #130

Earlier quoted context omitted.

It's strange though because if you know anything about Disney and how the manage the characters in media and at the parks, they are extremely protective of the brand and image of the characters. Imagineers have very strict rules around virtual character meet and greets and etc. Allowing their characters to be used in AI generated content blows that all out of the water unless there are some extremely tight guard rail…

I guess there is an expectation of a lack of control when it’s made through AI, versus an image that is from their owned parks. Even without AI, people have been putting Disney characters in unsavory contextes, and I don’t think anyone ever thought, “Wow, I can’t believe Disney sanctioned that picture of a princess doing whatever.”

Yes, but Disney legal is incredibly aggressive with any unauthorized use of characters. They have made day care's repaint walls with character murals. They have an army that chases that stuff down.

Re: The Walt Disney Company and OpenAI Partner on Sora

#157

Post by sebzim4500 »

tr45872267 wrote: post #135
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

>This feels like another circular investment where Disney is hoping to make money back I'm sure. How is that circular?

I assume that they mean that OpenAI will now be obligated to pay a lot of that money back to Disney as some kind of licensing fee. No idea if it's true, but that's the only way his comment makes sense.

Re: The Walt Disney Company and OpenAI Partner on Sora

#158

Post by philistine »

podgietaru wrote: post #120
giancarlostoro wrote: post #6

This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney…

I actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I thi…

Yeah, basically Disney invested a billion dollar in Pregnant Elsa Spider-Man Beach Castle.

Re: The Walt Disney Company and OpenAI Partner on Sora

#159

Post by godzillabrennus »

jeffwask wrote: post #151
godzillabrennus wrote: post #89

Earlier quoted context omitted.

Disney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.

To be fair to Walt Disney, he cared about a lot beyond profit and believed in advancing technology and society in a way modern corporate leaders absolutely do not. He was no saint but he's a far cry from modern CEO's.

To be fair, Walt Disney partnered with his brother Roy Disney, and they co-founded and ran the Walt Disney Company (and the iterations before it). These iterations of the Disney Company were never just Walt Disney.

Re: The Walt Disney Company and OpenAI Partner on Sora

#160

Post by squigz »

jeffwask wrote: post #130
ossner wrote: post #126

Others have pointed out the problems of trolls generating racist or otherwise controversial content using Disney characters and this being short-sighted by Disney, but I think this could just be another case of "no such thing as bad PR". People will undoubtedly generate reprehensible things using these characters, and I think that's exactly what Disney wants because it's an easy way to make their characters go viral.

It's strange though because if you know anything about Disney and how the manage the characters in media and at the parks, they are extremely protective of the brand and image of the characters. Imagineers have very strict rules around virtual character meet and greets and etc. Allowing their characters to be used in AI generated content blows that all out of the water unless there are some extremely tight guard rail…

> They are a half step from flooding the market with Disney Princess porn.

I would think that whatever demand there is for that is already filled.

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