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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

bleepingcomputer.com

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Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#151

Earlier quoted context omitted.

In the 1980s, the American Heart Association listed many contributors to heart disease. A missing one: smoking. At some point, it was revealed that Big Tobacco was a major contributor to the AHA. They now list tobacco as a big risk factor.

"friends of the earth" was originally funded by the oil CEO Robert Anderson to oppose nuclear power.

The invention of the "Type A personality" had similar roots.

https://pmc.ncbi.nlm.nih.gov/articles/PMC3036703/

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#152
post #74

Earlier quoted context omitted.

You won’t just be viewing an ad, you will have to actively engage in a minute long sales talk with the LLM.

In my head, it'll be like the high pressure timeshare sales pitches or the dreaded car sales transactions, where they pull out all the tricks to convince you to buy something you don't actually want or need, regardless of whether you can afford it.

“That’s a great point about your finances. But did you know this company offers credit to someone in your position for only this low interest? I can apply on your behalf if you just sign this statement”

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#153

Earlier quoted context omitted.

> I think people who kept saying there is no moat in AI is about to be shocked at how strong of a moat there actually is for ChatGPT Given one can (at least for the moment) export one's entire chat history from ChatGPT, what exactly would stop a ChatGPT user from switching to an alternative if the alternative is either better, or better value?

The answer is friction. What % of this billion of users will bother to export their chat history (which is already a lot) and import another another llm. That number is too small to matter.

All chat apps look exactly the same and have exactly the same features. The friction is basically non-existent compared to email services, social media, web browsers, &c.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#154

Earlier quoted context omitted.

> I think people who kept saying there is no moat in AI is about to be shocked at how strong of a moat there actually is for ChatGPT Given one can (at least for the moment) export one's entire chat history from ChatGPT, what exactly would stop a ChatGPT user from switching to an alternative if the alternative is either better, or better value?

No one normal will do that. And I'm betting that OpenAI will get rid of that functionality soon.

>No one normal will do that.

Google Chrome did it. They can do it again.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#155
post #11

I guess this could also have a knock-on effect, in that ChatGPT will steer it's users away from topics advertisers might find distasteful Like it might not want to tell you about negative health effects from McDonalds, if McDonalds becomes a major source of ad revenue

In the 1980s, the American Heart Association listed many contributors to heart disease. A missing one: smoking. At some point, it was revealed that Big Tobacco was a major contributor to the AHA. They now list tobacco as a big risk factor.

This is straight up just a bold faced lie.

Big Tobacco never funded the American Heart Association.

AHA never purposefully ommited smoking as a cause of heart disease. In fact, they were at the forefront of the research to prove a link between smoking and heart disease. They met with the The Surgeon General in 1961 to request the formation of the Advisory Committee on Smoking and Health. Report can be viewed here - https://biotech.law.lsu.edu/cases/tobacco/nnbbmq.pdf

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#156
post #132

Earlier quoted context omitted.

> - Extremely personal data on users - Novel way of introducing and learning more about sponsored products Doesn’t anyone think this is really, really bad idea? We managed to radicalise people into the rise and fall of entire countries through analog ads, can you imagine how devastating it would be to infuse every digital product with all that?

No, I don't think it's really bad. Most of the world doesn't care. Only in a small tech niche on the internet do they care a lot.

I just got back from Thanksgiving holiday with my family. Grade schools kids all the way up to great grandparents up to 81 years old. Engineers, active military, a nurse, high schoolers, two in college. Both coasts represented and Texas. Republicans, Democrats, and in-between. The one and only thing every single person had in common was an utter hatred of AI. And it wasn’t for a lack of understanding of how it will be used.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#157

Paying $200 for Pro at the moment. If a single ad shows up anywhere I'm out. In the free tier? Well.. it's sad but inevitable.

I'm also on Pro and I know that I won't stop it even if ads subtly change the results. I expect all big LLMs to do the switch exactly at the same time, but later than the free versions.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#158
post #79

Earlier quoted context omitted.

I agree 100% with you. In this niche forum people keep saying “there’s no moat”. But the moat is the brand recognition, if I ask my 70yo mum “have you heard of Gemini/Claude” she’ll reply “the what?”, yet she knows of ChatGPT. Does Coca Cola have a moat? Some company could raise $1B to create a new cola beverage that beats Coca Cola in all blind tests imaginable yet people will keep buying Coca Cola. Did people switc…

I wouldn't call ChatGPT "brand recognition". People know the term ChatGPT, but I don't think they associate it with OpenAI or any company in particular, in the same way that people might associate Civic with Honda. Instead they'll associate it like they do the terms Bandaid, Kleenex, etc., as a catch-all term for LLM chat interfaces, regardless of who is providing the service. When OpenAI starts ads, I imagine people…

Given enough evidence of this, some plucky startup can get the trademark invalidated. https://en.wikipedia.org/wiki/Generic_trademark

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#159

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

I think investors would certainly love this. So why hasn’t it already happened?

My guess: they would lose a ton of cultural cachet.

Turning OpenAI into an ads business is basically admitting that AGI isn’t coming down the pipeline anytime soon. Yes, I know people will make some cost-based argument that ads + agi is perfectly logical.

But that’s not how people will perceive things, and OpenAI knows this. And I think the masses have a point: if we are really a few years away from AGI replacing the entire labor force, then there’s surely higher margin businesses they can engage in compared to ads. Especially since they are allegedly a non-profit.

After Google and Facebook, nobody is buying the “just a few ads to fund operating costs” argument either.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#160
post #27

Earlier quoted context omitted.

Spinning up an all-new ad network is pretty tough. I would think OpenAI would need to beat Meta/Google on basics like CPM in order for the network effects to make it desirable for ad vendors over Meta/Google. Ad budgets are fixed and zero-sum and vendors (in my head, I don't know) would prefer to spend their money on the best network giving the best results. I don't know if ads in LLM chats can get there.

I'm betting that they can. Here's an idea that just popped into my head: ChatGPT shows a sponsored entry in chat history list with a colorful border around it to get users to click. This product is something that ChatGPT knows the user desperately needs from previous chats. The user can chat directly with the product and learn more about it. The advertiser specifically sent OpenAI information (like a RAG) about their…

Google Ads’ admin console is basically a dark pattern app built to consume your advertising budget with no effect.

OpenAI just has to be transparent and they’ll have 100% of our funding.

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