I'd be more interested to understand (from folk who were there) what the conditions were that made AWS et al such a runaway hit. What did folks gain, and have those conditions meaningfully changed in some way that makes it less of a slam dunk? My recollection from working at a tech company in the early 2010s is that renting rack space and building servers was expensive and time consuming, estimating what the right ha…
You're falling into the false dichotomy that always comes up with these topics: as if the choice is between the cloud and renting rack space while applying your own thermal paste on the CPUs. In reality, for most people, renting dedicated servers is the goldilocks solution (not colocation with your own hardware). You get an incredible amount of power for a very reasonable price, but you don't need to drive to a datac…
Back when AWS was starting, this would have taken 1-3 days.