The single biggest thing that helped me speed up my queries and lower resource usage on the server was focusing on making my queries more sargable. https://en.wikipedia.org/wiki/Sargable https://www.brentozar.com/blitzcache/non-sargable-predicates...
And Google explains "The term 'sargable' is a portmanteau of "Search ARGument ABLE," formed by combining the words from a SQL database context."