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He's the most famous rich person on the planet, he was in an Iron Man movie, the president picked him to destroy the government, the list goes on. Of course he gets press coverage. Tesla doesn't even have a PR department.
Or who knows, maybe they actually just do have a PR department - plenty of stuff Musk has said has just been plain untrue, like when he promised that like his money was first in to Telsa, it would be "the last out" [1] (he has since sold billions in shares now).