completely useless move. there are already tons of good clients for Ollama. The Ollama devs need to focus on being a better llama.cpp, not building clients.
Running good enough models locally is appealing to a lot of people and kind of hard if you are not a developer. If you are it's easy (been there done that). That's the core premise of the company. Their tech is of course widely used and for a while they've been focusing just on getting it to that stage. But that's never going to add up to revenue. So, they need to productize what they have.
This looks like a potentially viable way.