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YouTube's new anti-adblock measures

iter.ca

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Re: YouTube's new anti-adblock measures

#151

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

[deleted]

Re: YouTube's new anti-adblock measures

#153

I'm surprised they don't just inject the ads directly into the video stream, I think that would solve their issue overnight (not that I want any ads personally). You could also rate-limit it to the playback speed to prevent pre-downloading the stream easily. But now that everything uses HLS/DASH, it's easy to inject different content right in the middle of the stream without re-encoding anything.

I've also wondered about this for a long time. It seems like there must be something difficult about it, but I can't even guess. Otherwise it seems like they would be, no?

I suspect the difficulty is due to a fear of it turning away too many users, not necessarily a technical one.

Re: YouTube's new anti-adblock measures

#155

Earlier quoted context omitted.

> TV ads never did these sorts of utterly shitty, tedious things. Until the CALM Act was passed in 2010, networks actually did increase the volume on advertisements. https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudn...

Didn't know about that, but unsurprising. At least they couldn't extend their length almost indefinitely too, unless you manually skipped.

It was around that time that I stopped watching cable television altogether.

If you want to back down memory lane, search on YouTube for old recordings of network TV ad breaks from the late 90s and early 2000s- they’re just obnoxious.

Re: YouTube's new anti-adblock measures

#156

Earlier quoted context omitted.

There exists crowdsourced adblocking based on timestamps (SponsorBlock, Tubular). Soon we will have realtime on-device content-aware AI adblocking. They will ever win.

Once we get content-aware AI adblocking, every video and podcast will turn into a product placement.

I use content aware ad blocking to remove inserted and native ads from podcasts. The next level adblocking will be rewriting content that is overly commercial.

Re: YouTube's new anti-adblock measures

#157

I gave up and wrote a script to scrape the channels I like with yt-dlp into my Plex server.

That's a good idea for channels you know you like.

Discovery is always going to be an issue, but for those who want to get away from doomscrolling their life away for the algorithm-god, it’s a rather comfy way to enjoy content.

Re: YouTube's new anti-adblock measures

#158
post #156

Earlier quoted context omitted.

Once we get content-aware AI adblocking, every video and podcast will turn into a product placement.

I use content aware ad blocking to remove inserted and native ads from podcasts. The next level adblocking will be rewriting content that is overly commercial.

LLM ad blockers as content processors are next.

Re: YouTube's new anti-adblock measures

#159

Earlier quoted context omitted.

There exists crowdsourced adblocking based on timestamps (SponsorBlock, Tubular). Soon we will have realtime on-device content-aware AI adblocking. They will ever win.

Once we get content-aware AI adblocking, every video and podcast will turn into a product placement.

It’s already a race to the bottom, blocking tech improves and so does marketing. The latter will pump out as much as you’re scientifically proven to accept before switching off.

Re: YouTube's new anti-adblock measures

#160
post #29

Having to pay for something so that's "less annoying" is the worst business model. YouTube Premium is very expensive. I had it for a while when I got a Pixel smartphone with a few months of YouTube Premium included. It was great. I also understand that streaming on this scale must entail incredibly high operating costs; the money has to come from somewhere. It's simply a dilemma. But there has to be a better way. Any…

its creating a problem and selling the solution to that problem. im surprised there isnt more of a distaste for youtube out there for just their overall product... ads aside. One of the better things ive done for myself this past year is remove the right sidebar as well as almost all of the homepage.

my youtube homepage is just that left sidebar, which has dots if a new video for one of the channels i care about uploads. It totally frees me from clickbait thumbnails, and "youtube rabbit holes".

youtube has just been getting slaughtered with horrible trends of mindless content, low effort documentary stuff, all sorts of low effort garbage with high effort thumbnails/titles. it is so nice to just rid myself of all of it.

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