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Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

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Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#151
My company also experienced not getting as much traffic to my site as facebook claimed.

What I was told before I pulled my campaigns is that Facebook considers it a click when the visitor clicks your ad, but BEFORE the visitor is shown a "warning" screen that they're about to leave facebook. not sure if this has changed since. I haven't come back.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#152

Very unlikely to have been bots from FB, they're not yet quite that desperate. They would be 90% sure of getting busted, and it would be a huge deal breaker for a lot of their clients. A suicide move. The more plausible reality is that there are just a lot of bots crawling FB fan pages, poorly programmed bots that will just follow every single link they come across. That's very much in line with my personal experienc…

In my mind having an in-house bot network and being totally ignorant that you're charging for bot traffic via ads amount to the same thing. This is very, very bad.

It does not amount to the same thing at all. Keep some perspective.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#153

Very unlikely to have been bots from FB, they're not yet quite that desperate. They would be 90% sure of getting busted, and it would be a huge deal breaker for a lot of their clients. A suicide move. The more plausible reality is that there are just a lot of bots crawling FB fan pages, poorly programmed bots that will just follow every single link they come across. That's very much in line with my personal experienc…

In my mind having an in-house bot network and being totally ignorant that you're charging for bot traffic via ads amount to the same thing. This is very, very bad.

How? In house bot network implies active fraudulent charging, while being unaware of bot clicks is simply neglect or ignorance.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#154
Lovely to read a post that bashes Facebook, while containing no raw data leading to the vague analysis. For all I know, they got paid by Google+ to write this. Maybe they did, maybe they did't, but my assumption about the post's credibility is as good as their assumption about the results of their analysis. What a link bait!

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#155
post #115
post #98

Earlier quoted context omitted.

Is it though? It seems they spent a lot of time throwing more and more javascript at the problem until they realized they couldn't figure out what was happening. If they had real logging from the beginning, it would have unconfused them much sooner.

How would you use the access log to determine if client-side javascript was being executed?

For the page in question, count total hits in the server access log and subtract total hits reported by the Javascript analytics software.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#156
post #115
post #98

Earlier quoted context omitted.

Is it though? It seems they spent a lot of time throwing more and more javascript at the problem until they realized they couldn't figure out what was happening. If they had real logging from the beginning, it would have unconfused them much sooner.

How would you use the access log to determine if client-side javascript was being executed?

Use a javascript function to poll the server for something.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#157
These bots, if they do exist, wouldn't be operated by Facebook. It's a market-based ad bidding system. If 80% of clicks are worthless, clicks will be worth 80% less, and advertisers will bid accordingly. Facebook won't make anything in the long run by doing this, and there's clearly risk of getting caught doing something illegal.

If there is a bot, it's likely one of their competitors, though even that seems unlikely. One must be logged into FB to see ads, and I'm positive Facebook has some click fraud detection. They'd almost have to notice a number of accounts clicking the same ads over and over. I guess maybe if Facebook's CAPTCHA is weak enough and a bot was creating an account, setting up the proper interests to see the ad, clicking it, then repeating... Seems unlikely though.

Also none of this explains why they're taking down their Facebook page. One does not need to buy ads to have a Facebook page. You can even have it automatically update from Twitter. They could leave it up there and get free publicity from it and simply cancel their ads.

This whole thing seems like a sham for attention to me.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#158
post #57
post #49

Copying the text just incase FB decides they don't like it --- Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us…

And here is a screenshot: http://i.imgur.com/4hu66.png

waiting, when screenshot will say "Mark Zuckerberg" likes this :-)

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#159
What I don't understand is why someone would target bots to only Facebook click advertisements. Facebook offer the ability to create ads that also allow users to Like a page, RSVP to an Event, or Install a Facebook app -- all of these things would require 1) Javascript to be enabled and 2) a Facebook account. If bot Facebook accounts were created they would need to be at a fairly large scale to be effective (which would be difficult given that Facebook is fairly effective at finding and disabling obvious fakes -- anyone in this space has a hard time just creating a second testing account) and would be visible to advertiser since they can run analytics reports and view individuals who have acted on this types of ads. So, I'm more inclined to believe that if anything this a competitor of the advertiser gaming the system as some others have suggested.

Still, like others I'm interested in seeing some of the data on this one.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#160

These bots, if they do exist, wouldn't be operated by Facebook. It's a market-based ad bidding system. If 80% of clicks are worthless, clicks will be worth 80% less, and advertisers will bid accordingly. Facebook won't make anything in the long run by doing this, and there's clearly risk of getting caught doing something illegal. If there is a bot, it's likely one of their competitors, though even that seems unlikely…

> Also none of this explains why they're taking down their Facebook page.

I think it pretty clearly explains why they're taking down their Facebook page. Just because you don't agree with them doesn't mean it's not explained. They're shutting down their Facebook page because (according to them) it's sitting around with outdated branding but they can't change the name unless they spend $2000/mo. Also because their user experience with Facebook has been crappy, and they don't want to have anything to do with them anymore. You know. Principle.

Could be a sham for attention, but the article pretty clearly explains why they're shutting the page down.

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