Earlier quoted context omitted.
Minor nit: These days I think Ads has taken over as the golden goose, but that doesn’t diminish the contributions of AWS.
Is that why Amazon's product search is terrible? Because it's more profitable for them when I scroll through 5 pages of junk than if I can navigate immediately to the thing I want?
Cory Doctorow covered this specific phenomenon in his great article that coined the term enshittification.