Earlier quoted context omitted.
I think Underberg is a good comp. The problem with Malort is not that its bitter or the flavor profile of it, its the _quality_ of the drink. Underberg is bitter but well made and it tells dramatically when drinking them side by side. Amaro's generally speaking are _very_ popular in Chicago. When I first moved here and was more of an out at bars type of person it was _extremely_ common to drink Amaro, especially at t…
Unicum might be another good comparable, that's actually good if you like that sort of thing? You want something that I think really is so bad that I have trouble imagining it's not just a novelty challenge drink -- and yet I think it's not and some people really do like it -- while even sticking to Nordic region (they like some weird stuff).... https://koskenkorva.com/en/koskenkorva-salmiakki "Salty" licorice is a m…
Re: The Rise of Malört, an Unexpected Midwest princess
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